Ad Campaigns
Bata India launches latest collection with a campaign, “Stronger Inside”
Mumbai: Bata India launches its latest campaign, “Stronger Inside” to unveil the latest Power Energy Collection, designed in Canada and backed by global technology. The ones who are fit are not gifted, they are just #StrongerInside. The campaign is built on the insight that the Power Inside is always stronger than any challenge outside. When the world says ‘maybe tomorrow’, you say “Power through today!” The latest performance footwear range with Power XO Rise technology has the most responsive midsole ever and gives 25 per cent more energy rebound. These shoes are designed for Training, running and workout. What’s even better is that the range starts at only Rs 2,999!
Bata India head of marketing Deepika Deepti said, “Our campaign, ‘Stronger Inside’ beautifully depicts the inner strength that surpasses any challenge in one’s fitness journey. Gone are the days when sneakers were merely functional footwear. Today, they are an essential part of our culture, blending style, comfort, and performance seamlessly. At Bata, we are dedicated to delivering the best of all three with our latest launch: the Power Energy series. We are also proud to re-launch the revolutionary EasySlide collection, designed to let you slip in and out of your shoes effortlessly, without even using your hands, truly a game-changer, setting a new standard in convenience and style.”
Speaking about the new launch, Bata Group global athleisure brands director Olivier Heck said, “There is a burgeoning passion for fitness among Indian consumers and we want to be their partner in this journey. What makes the Power Energy Collection unique is our ‘Glocal’ approach – we have combined global innovation from our Canadian design labs with a deep understanding of the unique needs of Indian consumers. The range of shoes for running, training and workout are engineered to provide comfort that helps you challenge your own fitness goals”
To help you power through your fitness journey, the latest Energy Collection features a range of performance-based shoes that are backed by international technology and are incredibly lightweight. For runners seeking a new challenge and a fast-paced shoe, the Energy Pro offers 25% more energy return with SuperCritical XORise+, the brand’s most responsive midsole, giving you a spring in your step. For everyday runners looking for a blend of comfort and energy return, the Energy 500 provides durability and breathability with its 4D-engineered tech mesh upper. For active enthusiasts in need of stable and responsive training shoes, the Energy 300 is the go-to choice, featuring technology like Ortholite and XORise+ to suit a wide range of workouts. The latest launch, EasySlide is designed for effortless sliding in and out of the shoes without using your hands. The new walking range of the EasySlide collection starts at Rs 1,699.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
