Brands
Baskin Robbins revamps iconic logo
Mumbai: Baskin Robbins, the iconic ice cream brand, loved across generations, has undergone a transformation to unveil a refreshed brand identity. The brand’s trademark playfulness, guarantee of fine taste, and high caliber are reflected through the new identity. With this new makeover, the popular ice cream brand aims to increase affinity and loyalty among a younger generation of consumers as well.
The logo focuses on creating an immersive and exciting experience for customers. Every element, from the new, vivid colors to the modern designs, has been thoughtfully designed to highlight the playful nature of the brand and to foster an inviting atmosphere. The brand’s guarantee of 31 flavors — one for each day of the month — remains constant.
“We are beyond thrilled to showcase the new changes to our brand. Our new logo represents a fresh and contemporary take on our iconic brand. It is part of a broader effort to revamp the Baskin Robbins brand, including enhancing its reach in the offline and online world, introduction of fresh new products and services as well as improving the overall customer experience and engagement levels,” said Baskin Robbins CEO Mohit Khattar.
In its journey of nearly three decades in India, Baskin Robbins has established a significant presence with close to 850 stores across over 230 cities in the country. The brand has been at the forefront of innovation by introducing several new formats and flavours including the much loved cheesecake sundaes, the Mount Everest sundae, super duper thick shakes apart from its many new ice cream flavours like Lotus Biscoff, Hershey’s Kisses caramel, Shooting Star, gulab jamun and many more to appeal to the Indian consumer.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
