Bark Out Loud by Vivaldis signs Kalki Koechlin for its ‘Effortlessly Premium’ campaign

MUMBAI: Kalki Koechlin is juicing, lifting and downward-dogging. Bruno is eating dinner. Guess who looks more relaxed. Bark Out Loud by Vivaldis has partnered with actress and pet parent Kalki Koechlin for its latest campaign, “Effortlessly Premium”, spotlighting the importance of complete, premium nutrition in everyday pet care. The campaign was announced on 8th October 2026.

At the heart of the campaign is a simple yet relatable thought. While people navigate increasingly elaborate health and wellness routines, ensuring better nutrition for pets does not have to be complicated. The film brings this idea to life through Kalki and her pet Bruno, juxtaposing her own pursuit of a healthier lifestyle with Bruno’s uncomplicated approach to nutrition.

The story unfolds with a gentle comic touch. The film opens with Kalki attempting to make healthier choices, beginning with a nutritious juice that she clearly struggles to enjoy. Her day progresses through a series of familiar wellness routines, including workouts at the gym, yoga, pickleball and conscious food choices. In contrast, Bruno’s routine is refreshingly simple. He enjoys his meal of Bark Out Loud Salmon & Turkey and gets on with his day, bringing an effortless energy and vibrancy to the film.

That contrast is the central idea of “Effortlessly Premium”. Achieving personal health goals can demand time, discipline and considerable effort, while providing pets with complete and premium nutrition can be as simple as making the right choice at mealtime. Through Bruno’s energy, healthy-looking coat and overall vitality, the campaign reinforces the role that quality nutrition can play in supporting everyday pet well-being.

Kunal Khanna, chief executive officer of Bark Out Loud by Vivaldis, said: “We started Bark Out Loud with a simple belief: pet parents deserve products they can trust without having to overthink it. With Vivaldis’ years of experience in animal healthcare, we bring real science and veterinary expertise into everything we make, starting with nutrition. When pet parents feel confident about what they’re feeding, the joy of having a pet gets a lot easier to enjoy.”

Devika Khanna, business head of Bark Out Loud by Vivaldis, added: “For us, ‘Effortlessly Premium’, is about making a nutritional choice for pets that is intuitive and achievable. Bark Out Loud is designed to provide complete nutrition through food that fits seamlessly into everyday feeding routines, without requiring pet parents to overthink their choices. Through the campaign, we wanted to showcase how achieving premium nutrition for pets can be effortless and support their overall wellbeing. Kalki and Bruno help make that story tangible, showing how something as routine as mealtime can play an important role in supporting a pet’s energy, vitality and overall well-being.”

With “Effortlessly Premium”, Bark Out Loud by Vivaldis aims to make premium pet nutrition a more accessible and intuitive part of everyday pet parenting. The campaign is designed to resonate with today’s evolving pet-parent mindset, where pets are increasingly considered an integral part of the family and their health and well-being receive greater attention. The campaign is now live across the brand’s social media platforms, including Instagram, Facebook and YouTube.

The analysis is simple. Pet food is one of the fastest-evolving corners of consumer goods, and its buyers now treat their dogs and cats as family. Most brands in the category lean on science and ingredients. This one leans on a joke everyone understands: humans fuss over their diets, pets just want dinner. Casting Kalki, herself a pet parent, makes the contrast credible, and giving Bruno a co-starring role keeps it warm rather than preachy. The pitch, premium without the effort, is also a smart answer to the main worry of busy pet parents, which is whether they are doing enough. For Bark Out Loud, it is a confident way to turn the claim of veterinary-backed nutrition into a feeling of ease.

About Bark Out Loud

Bark Out Loud is a modern, pet-parent-first brand by Vivaldis Animal Health, designed to make everyday pet care smarter, healthier and more joyful. Rooted in science and backed by veterinary expertise, the brand offers advanced nutrition, functional treats, grooming essentials and targeted wellness solutions for dogs and cats.

Founded in 2014, Vivaldis Animal Health is a trusted name in companion animal healthcare with a diverse portfolio spanning therapeutics, specialty nutrition and nutraceuticals. In 2023, Sun Pharmaceutical Industries acquired a majority stake in Vivaldis, strengthening its foundation and global scale. Today, Vivaldis products are distributed across 30+ countries and were recognised at Forbes India presents DGEMS 2025, The Select 200, for high-growth global potential.