Brands
BARC week 27: HUL leads in advertisers’ list
NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 4 July to 10 July 2020.
The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 27th week of 2020.
Top advertisers:
Hindustan Unilever continued to be the biggest advertiser with 272,916 insertions, followed by Reckitt Benckiser which ranked second with 103,531 insertions.
Brooke Bond Lipton India Ltd bagged the third spot, like earlier week with 41,837 insertions. Godrej Consumers Products and ITC Ltd secured the fourth and fifth place with 41,145 and 40,154 ad insertions respectively.
Wipro Ltd acquired the sixth spot with 31,601 ad insertions on TV.
Other top brands in the pecking order were as follows: Cadbury India, Colgate Palmolive, Ponds India, and PepsiCo.
The total number of insertions for top 10 advertisers stands at 626,717 as compared to 637,000 in the previous week.
Top Brands
Lux Toilet Soap continued to lead the list with 17,523 insertions. It was followed by Dettol Antiseptic Liquid 16,940 a new entrant in the list. Policy Bazaar bagged the third spot with 16,227 impressions.
The fourth and fifth sport was acquired by Santoor Sandal and Turmeric, and Surf Excel with 12,893 and 12,632 as insertions respectively.
Other top brands in the pecking order were as follows: Horlicks, Wheel Active 2 in 1, Dettol Toilet Soaps, Fair & Lovely and Close Up.
The brand category saw 133, 068 insertions as compared to 140,604 insertions last week.
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Brands
Škoda Auto India unveils ‘Easy to Love’ campaign for new Kushaq
Nostalgia meets humour as new SUV charms hearts with a Hindi cinema-inspired story
MUMBAI: Škoda Auto India, in collaboration with BBH India, has launched its latest integrated campaign, ‘Easy to Love’, celebrating the arrival of the new Škoda Kushaq. The campaign fuses nostalgia, humour and cinematic flair, drawing inspiration from the timeless Hindi cinema romance Dilwale Dulhania Le Jayenge to showcase just how effortlessly the Kushaq wins hearts.
Following teasers and a feature reveal aired during the ICC Men’s T20 Cricket World Cup, the main film now brings the car to life with an emotional narrative that positions it as aspirational, relatable and irresistible for modern SUV buyers in India.
Set against everyday urban backdrops, the film follows a corporate professional, a young woman and a family man who, on spotting the Kushaq, are whisked into dreamy mustard-field sequences inspired by the iconic tune from the Hindi cinema classic. Each whimsical daydream snaps back to reality, revealing the car as the spark behind the fantasy. The film concludes with sweeping shots of the Kushaq cruising through mustard fields while highlighting the SUV’s key features.
Škoda brand director Ashish Gupta said the campaign strengthens Škoda’s position in India’s SUV segment, combining safety, quality and driving dynamics with premium features accessible to a wider audience. He added that the narrative blends nostalgia with contemporary storytelling, cementing the Kushaq as both aspirational and approachable.
Propagate India and BBH India chief creative officer Parikshit Bhattaccharya noted that the campaign taps into cultural memory to dramatise the SUV’s appeal. By juxtaposing everyday moments with larger-than-life fantasy sequences, it shows how effortlessly people can fall for the new Kushaq.
‘Easy to Love’ is now live across television, digital, social, print, cinema, OOH and radio. The campaign will also expand into a social-first micro-drama series and brand collaborations designed to keep audiences engaged and deepen cultural resonance over time.
