Brands
BARC week 27: HUL leads in advertisers’ list
NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 4 July to 10 July 2020.
The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 27th week of 2020.
Top advertisers:
Hindustan Unilever continued to be the biggest advertiser with 272,916 insertions, followed by Reckitt Benckiser which ranked second with 103,531 insertions.
Brooke Bond Lipton India Ltd bagged the third spot, like earlier week with 41,837 insertions. Godrej Consumers Products and ITC Ltd secured the fourth and fifth place with 41,145 and 40,154 ad insertions respectively.
Wipro Ltd acquired the sixth spot with 31,601 ad insertions on TV.
Other top brands in the pecking order were as follows: Cadbury India, Colgate Palmolive, Ponds India, and PepsiCo.
The total number of insertions for top 10 advertisers stands at 626,717 as compared to 637,000 in the previous week.
Top Brands
Lux Toilet Soap continued to lead the list with 17,523 insertions. It was followed by Dettol Antiseptic Liquid 16,940 a new entrant in the list. Policy Bazaar bagged the third spot with 16,227 impressions.
The fourth and fifth sport was acquired by Santoor Sandal and Turmeric, and Surf Excel with 12,893 and 12,632 as insertions respectively.
Other top brands in the pecking order were as follows: Horlicks, Wheel Active 2 in 1, Dettol Toilet Soaps, Fair & Lovely and Close Up.
The brand category saw 133, 068 insertions as compared to 140,604 insertions last week.
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Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
