MAM
BARC week 22: Dettol products top list of brands
Mumbai: The Broadcast Audience Research Council (BARC) has released its week 22 report in which Dettol Range of Products is the advertising brands list topper with 474.53 (000 secs) ad volume.
Dettol Toilet Soaps also bagged the second spot with 423.92 (000 secs) ad volume followed by Amazon Prime Video with 385.97 (000 secs) and Veet Hair Removal System with 342.36 (000 secs) holding on to the third and fourth spots respectively. The BARC list for week 22 includes Harpic Bathroom Cleaner, Dettol Antiseptic Liquid, Surf Excel Easy Wash, Horlicks, and Dettol Liquid Soap.
Disinfectant cleaner Lizol is in the 10th spot with 273.47 (000 secs) ad volume. It should be noted that Lizol had topped the BARC’s list of most advertised brands last week with 573.05 (000 secs) ad volume.
Hindustan Lever Ltd topped the list of advertisers with 4234.36 ad volume. Reckitt Benckiser India which was on the top spot last week is in the second spot in week 22 with 4162.47 ad volume.
Other advertises named in this list released by BARC includes, Brooke Bond Lipton India Ltd (722.19), Colgate Palmolive India Ltd (520.71), Procter and Gamble (497.41), Amazon Online India Pvt Ltd (417.89), ITC Ltd (371.22), Wipro Ltd (363.72), Google (354.72), and Pepsi Co (330.45).
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
