Brands
Bappa Ki Tayyari: ITC Aashirvaad sweetens Ganesh Chaturthi with QR aarti-booklets
MUMBAI : Modaks meet mobiles. This Ganesh Chaturthi, prayers and sweets are just a scan away.
ITC’s Aashirvaad Soul Creations has launched its #BappaKiTayyari campaign, bringing together soulful devotion and thoughtful convenience for devotees preparing to welcome Lord Ganesha.
The initiative promises to eliminate last-minute festive stress by combining curated festive delights with digital aarti booklets. “No last-minute rush this Ganesh Chaturthi… sweets, aartis and blessings, all in one place, ready for Bappa’s welcome,” promises the brand.
Families often scramble to find complete prayer verses across WhatsApp forwards or scattered YouTube videos. This year, every Aashirvaad Soul Creations delivery will include a special card with a QR code. A quick scan delivers a ready-to-use PDF Aarti Booklet in Hindi and English directly on WhatsApp, free of cost.
Additionally, the brand has curated a mouth-watering festive menu: Kesar and Coconut Modak Barfi, Puran Poli with Katachi Aamti, Motichoor Laddu and Kaju Katli.
Brands
Ofis Square appoints Yami Gautam Dhar as brand ambassador
Actress to champion flexible workspaces as company expands in Delhi NCR.
MUMBAI: Ofis Square has found its perfect workspace muse and she comes with star power and a grounded, ambitious vibe. The premium coworking and managed workspaces brand has announced the appointment of popular actress Yami Gautam Dhar as its brand ambassador. This marks a significant milestone as Ofis Square continues to rapidly expand its presence across Delhi NCR.
Since its inception in 2022, Ofis Square has carved a niche in the Indian corporate landscape with its “Future Works Here” philosophy. The brand focuses on creating thoughtfully designed, technology-enabled environments that foster innovation, collaboration, and the evolving needs of modern businesses.
Yami Gautam Dhar, known for her credible image and strong connection with modern Indian audiences, perfectly aligns with the brand’s aspirational positioning.
Ofis Square founder Saroj Mittal said, “Yami brings with her a credibility and an energy that genuinely reflects our community people who are ambitious, grounded, and serious about what they do. We’re proud to have her with us as we step into this next phase of growth.”
Yami Gautam Dhar expressed her excitement, “Ofis Square isn’t just building workspaces; it’s trying to change the conversation around how India works. There’s a whole generation of founders, freelancers, and business leaders working differently in spaces that actually inspire them. I’m excited to be part of a brand that’s building for them.”
The collaboration reflects Ofis Square’s commitment to strengthening its role in shaping India’s evolving workplace culture through community building, networking, and industry engagement.
In the competitive world of flexible workspaces, Ofis Square has made a smart move by bringing in a relatable and aspirational face. With Yami Gautam Dhar on board, the brand is set to make workspaces not just functional, but truly inspiring.
