Ad Campaigns
Bansooriwala’s launches digital campaign ‘TheTasteofMonsoon’
Mumbai: Bansooriwala’s, the esteemed Indian family restaurant and sweets chain, announced the launch of its exciting digital campaign, ‘TheTasteofMonsoon’. This month-long gastronomic celebration, running from July to September 2024, aims to bring the joy of traditional monsoon delicacies to food lovers across the National Capital Region (NCR) and other regions served by Bansooriwala’s outlets. The campaign showcases Bansooriwala’s commitment to preserving authentic Indian flavours while embracing modern digital trends.
The ‘TheTasteofMonsoon’ campaign inaugurated its run with an exclusive, visually captivating video premiere on Bansooriwala’s Instagram page, setting the tone for the culinary journey ahead and sparking excitement among followers. The video has already garnered significant engagement, reflecting the brand’s growing digital presence and the anticipation surrounding this seasonal offering. As part of the campaign, Bansooriwala’s is introducing a Monsoon Special Menu featuring a curated selection of comfort foods perfect for rainy days. The menu includes classic favourites such as Samosa, Paneer Pakora, Kachori Sabji, Chole Bhature, Aloo tikki chaat, Papri Chaat, Pav Bhaji, Plain Ghevar, Malai and Kesar Malai Ghevar. Each dish is crafted to evoke nostalgic flavours associated with the monsoon season, promising a delightful gastronomic experience for customers.
To make these seasonal delicacies more accessible, Bansooriwala’s is offering a special 20% discount to customers. Food enthusiasts can take advantage of this special offer by using the coupon code ‘HappyMonsoon’ when placing their orders through Bansooriwala’s official portal only. This exclusive online offer allows customers to savour these monsoon specialities in the comfort of their homes, regardless of the weather conditions outside. Recognizing the importance of food quality and safety, especially during the monsoon season, Bansooriwala’s has implemented stringent measures to ensure proper packaging and hygiene standards. Each dish is carefully prepared and packaged to maintain its authentic taste and freshness during delivery, allowing patrons to experience restaurant-quality meals at home.
Bansooriwala founder and managing director Vikrantt Singh shared his thoughts on the initiative, stating, “The monsoon season in India is not just about rain; it’s a celebration of flavours, aromas, and cherished food memories. With ‘TheTasteofMonsoon’, we aim to recreate those magical moments for our customers, bringing the warmth of traditional monsoon delicacies to their doorstep. Our campaign is a testament to Bansooriwala’s commitment to preserving the authenticity of Indian cuisine while adapting to the modern, digital-first world. We’re excited to see how food enthusiasts across our served regions embrace these time-honoured recipes, artfully reimagined for today’s palate.”
To amplify the campaign’s reach and engage with a broader audience, Bansooriwala is collaborating with respected food influencers known for promoting quality cuisine. These partnerships will result in a series of engaging digital videos and reels, showcasing the preparation and enjoyment of the special monsoon dishes. By leveraging the power of social media and influencer marketing, Bansooriwala aims to create a buzz around its seasonal offerings and attract both loyal customers and new food enthusiasts.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
