Ad Campaigns
BankBazaar’s month-long campaign kicks off
MUMBAI: BankBazaar.com, world’s first multi-brand paperless platform for instant approval on financial products, is hosting a month-long campaign for loans and credit cards. Buoyed by the encouragement BankBazaar has received from financial institutions and customers for its annual Diwali campaign, the company has gone ahead with a special #FinanceMegaMela campaign that will run through out 1–28 February, and will feature some of the best deals and offers from the largest ecosystem of partners – many of which are exclusive to sale.
The company raised USD 80m through funding from investors such as Amazon.com, Fidelity Growth Partners, Mousse Partners, Sequoia Capital and Walden International.
With budget announced earlier than ever this year, customers now will start planning their financial profile. A lot of people will close most of their important financial decisions of the year like property, vehicles etc within these 02 months. This is why, in order to be customers preferred buying destination for loans and credit cards, BankBazaar has announced the #FinanceMegaMela campaign with special offer.
In addition to the exclusive deals on the platform, the highlight of the #FinanceMegaMela are the Amazon gift vouchers on every successful disbursement of credit card and loan products applied for through the marketplace. Credit cards are eligible for Amazon Gift Card worth Rs.750. Personal loans come with Amazon Gift Card worth Rs.1000; car loans with Amazon Gift Card Rs.2500; and home loans with Amazon Gift Card worth Rs.5000. The ability to compare products and take an informed, independent decision and the expectation of end-to-end service may have started from consumer durables but have now become key factors even in the purchase of financial products.
India is going through a massive digital revolution, and with government announcing annual mission to target 2,500 crore digital transactions for 2017-18 through UPI, USSD, Aadhar Pay, IMPS and debit cards, more and more people will prefer online platforms like BankBazaar to get their preferred financial product. Non-cash payment transactions constitute 22% of all consumer payments, and are likely to overtake cash transactions by 2023, which says a lot about the seamless shift in customer preference to online platforms for their financial needs. BankBazaar also, with 23 million customers till date, serves more than 10 million unique visitors a month today compared to five million in 2015.
Speaking about the campaign, BankBazaar.com’s chief business development officer (CBDO) Navin Chandani said, “BankBazaar.com’s #FinanceMegaMela comes at one of the most crucial part of the year when people are trying to put their long-term plans together and make savings and investment plans. This is the time when they need the clarity on the best deals available and the most seamless, frictionless process to access the right product. With an instant, paperless purchase process, end-to-end services, and exclusive offers, BankBazaar has the best options for every customer.”
BankBazaar hosts the widest range of financial products from over 50+ of the biggest public and private sector banks, NBFCs, and insurance companies in India. It gets an average of 7,000,000 visitors per month.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
