MAM
BankBazaar gives a musical tribute to its biggest fans
MUMBAI: India’s leading financial marketplace, decided to ring out the year with a special musical tribute to some of its biggest fans, thanking them for all the love and support through the year. The BankBazaar’s Biggest Fans digital campaign celebrates some of the brand’s biggest fans on social media with personalized musical messages. The week-long activity is being executed on Facebook and Instagram.
Commenting on the new digital campaign,BankBazaar.com at head, brand marketing Prince Thomas said, “As an organization, we believe in keeping our customers at the centre of everything we do, and our social media campaigns are no different. Our fans expect us to be unique and interesting in the way we tell our stories. That’s the reason we experiment with themes and delivery to put our message across. 2017 has been an extremely successful year for Bankbazaar, with several well-received campaigns that made a mark on social media as well as in our fans’ hearts. So we wanted to celebrate our successes with some of our biggest social media fans who made our successes possible, and what could be better than musical tributes to such special fans!”
The whole stunt was planned out to make BankBazaar fans feel special and show them that BankBazaar is listening and feel the love. They contacted two of their biggest fans on social and requested one of them to meet at The Teal Door Cafe, Indira Nagar, and the other at Blossoms Bookstore, Church Street, under the ruse of a gift to thank them for being with the brand all year.
In the meantime, BankBazaar had a band of singers and beat boxers, including Vineeth Vincent, Hannah Mathews, Joshua Selvaraj, and Sheridan Brass, to write a song for each fan. The songs were to be sung as a surprise for each fan at these two locations in a guerilla fashion. With cameras, an ensemble of musicians and a film crew hiding in the respective locations, the fun began.
Watch the video here for the reactions:
https://www.facebook.com/bankbazaar/videos/10156018071619468/
The campaign was conceptualized and executed in collaboration with Bluebot Digital. Speaking about the thought behind choosing this particular way to make their fans feel special, Carl Savio, CEO & CCO, BlueBot Digital, said: “Social media fans and followers are often taken for granted and treated like a statistic by some brands. For the latest BankBazaar campaign, we decided to show our fans how far we are from treating them the same way. So, we dug through social media data to find individuals who have genuinely given the brand love and support on multiple occasions and decided to surprise them using the gift of song! What followed was a crazy shoot (in stealth mode), awestruck fans and much more! Happy to have a client as forward thinking as BankBazaar.”
The videos are already live on Facebook and will go live on Instagram today.
Brands
Summercool signs 10-episode Teen Taal podcast deal as presenting sponsor
Brand taps content-led marketing with seamless integrations on Aaj Tak show
NEW DELHI: Summercool Coolers has partnered with Teen Taal as the presenting sponsor for a 10-episode podcast series, marking its push into content-led marketing as brands increasingly look beyond traditional advertising formats.
The collaboration with Aaj Tak, part of the India Today Group, aims to tap into the growing influence of podcasts as high-attention platforms where audiences engage more deeply with content.
Instead of standard ad slots, the partnership leans on a content-first approach, with Summercool integrated directly into the show’s environment through studio branding, contextual mentions and visual cues. The idea is simple: be part of the conversation, not a break from it.
Early signs suggest the strategy is working. In the opening episode, the brand is woven into the discussion without interrupting the flow, offering a more natural recall compared to conventional advertising bursts.
Summercool Coolers director finance Abhishek Gupta said, “This partnership reflects our belief in engaging audiences where they are most attentive. By integrating naturally within a compelling storytelling format like Teen Taal, we are able to create authentic connections and drive organic engagement.”
Echoing this, India Today Group Digital CEO Salil Kumar said, “Podcasts today are not just content formats, they are high-attention environments. With Teen Taal, we’ve created a space where brands can participate in conversations, not interrupt them.”
Hosted by Kamlesh Singh, Kuldeep Mishra and Asif Khan, Teen Taal has built a loyal following for its mix of humour, satire and sharp takes on current affairs and everyday culture. That easy, conversational tone makes it a natural fit for brands seeking relevance without being overly intrusive.
With the first episode already live across platforms such as YouTube, Spotify and JioSaavn, the series offers a glimpse into how storytelling and subtle branding can go hand in hand. For Summercool, it is less about cooling the air and more about warming up to a new way of reaching audiences.
