Bank of Maharashtra eyes brand revamp; empanels 5 agencies

MUMBAI: Bank of Maharashtra has lined up agencies such as Lintas India, Rediffusion, Crayons and Goldmine to handle its creative, media, events and PR duties. The size of the account is pegged between Rs 600 – Rs 800 million.

The move is part of the public sector commercial bank‘s initiative to head towards a brand revamp as it enters its 75th year.

Bank of Maharashtra offers personal banking , cash management, retail loans and other financial services. The bank excels in social banking and has 38 per cent of its branches in the rural areas.