Ad Campaigns
Bank of Baroda launches the new advertising campaign
Mumbai: Bank of Baroda (Bank), one of India’s leading public sector banks, announced the release of its latest #bobWorld advertising campaign, which stars the Late Satish Kaushik playing the role of a frustrated director. In the commercial, he is shown shooting an ad film with badminton stars, PV Sindhu and K Srikanth. The two then go on to annoy the director by repeatedly interrupting him as he is giving them their lines and compare it to the Bank’s bob World mobile banking app and the wealth of advantages the app offers such as the ease with which it is open a digital savings account, apply for loans digitally, invest, pay bills & recharge etc.
Bank of Baroda deputy general manager – of marketing & branding, Shri V G Senthilkumar said, “bobWorld gives its 30 million customers a simple, seamless and feature-rich user experience to execute over 300 services round-the-clock at their convenience without having to take the trouble of visiting the branch. From opening a B3 Digital Only Savings Account to applying for instant digital loans, investing, paying bills, recharge and shopping, bob World is truly a one-stop destination for all our customers’ banking, financial and lifestyle needs. To add to that, the app is available in 13 languages, giving our customers the flexibility to transact with the Bank in their preferred language”.
“We were also privileged to work with late Shri Satish Kaushik, a brilliant actor, producer and our favourite “frustrated director”. His legacy will continue to live in our hearts forever,” added Shri Senthilkumar.
The 60-second campaign is developed by M/s Auburn Digital Solution Pvt. Ltd. It will be played on social media and across theatres in India.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
