MAM
Banijay Asia shoots for the stars with Thailand’s first space reality show
MUMBAI: Space just got a primetime slot. Banijay Asia, in collaboration with SERA (Space Exploration & Research Agency) and Truevisions Now, has unveiled Race to Space Thailand, a genre-bending reality format that will see one Thai citizen catapulted from dreamer to astronaut.
Produced by Deepak Dhar’s Creasia Studio, the show marks the first time Thailand will select and send a citizen into orbit. SERA, which partners as the backbone of the mission, will work hand in glove with Creasia to turn this ‘out-of-the-planet’ spectacle into a reality.
“As an Indian creator, it fills me with pride to see our ideas travelling beyond borders,” said Creasia Studio Banijay Asia Endemol Shine India Founder & Group CEO Deepak Dhar. “Thailand is just the beginning. The format will soon resonate in India as well as across South East Asia.”
For Banijay Asia, the mission goes far beyond entertainment, it’s a milestone in exporting Indian-born creativity to global frontiers. The series blends science, aspiration, and showbiz, democratising space travel and inviting ordinary citizens, regardless of background, to compete for an extraordinary chance.
Truevisions Now’s Ongard Prapakamol called it “a gateway to global-scale content and a new frontier for Thailand,” highlighting how, for the first time, everyday Thais will be in contention for a shot at space.
Banijay Asia & Endemol Shine India Group CDO Mrinalini Jain described it as “a landmark concept that embodies aspiration, innovation, and inclusivity.” SERA co-founder Joshua Skurla added that the project would “inspire an entire nation” while confirming India is next in line for lift-off.
With Season One ready for launch in Thailand and India’s chapter waiting on the launchpad, Banijay Asia’s Race to Space could well be reality TV’s boldest leap yet proof that the sky is no longer the limit.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
