MAM
Bangalore lad to lead India against Namibia
MUMBAI: Aaron Mac Ajith a winner of the Pepsi Badaa Shikari Hunt on MAX, Nickelodeon & MTV will lead Saurav Ganguly and company onto the field against Namibia on Sunday. Ajith is a student of ASC School, Bangalore. The contest, in association with Hero Honda and Pantaloons, kicked off last month to give six young fans the dream opportunity to lead the Indian Cricket team onto the field for six matches. The contest closed on 19 February.
Aaron in his winning application said, “Dear Sourav, It’s the World Cup and not a small series. In keeping with our Indian custom which talks about luck, especially children’s luck…I think I have something what people call luck, in me. The first step to take on a cricket field is ‘luck’, the second step, ‘commitment’, the third step ‘courage to face anyone’ and the fourth and final step should be ‘ the best way to play’. I am sure that if I am the one to lead the team, no matter in which game, you will definitely win that match. The Indian team awaits me!”
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
