MAM
Bandelier appointed as IPL’s official watch licensee
MUMBAI: The Indian Premier League (IPL) has roped Bandelier 1878 of Geneva, Switzerland as the official watch licensee for the league. This is for the first time in world cricket, that a Swiss watch brand will collaborate with any cricketing league to create and market a collection of Swiss made watches and men‘s accessories through this exclusive license partnership.
Said IPL chairman and commissioner Lalit Modi, “Through this innovation the IPL will now be able to reach out further beyond Indian shores to its global fan base.”
The collection named, “IPL Trophy”, will consist of trendy and sophisticated his and hers watches a range of writing instruments, cufflinks and tie-bars.
“The Trophy” line of products will be modeled around the league and its teams. Nine variants (one each for the eight IPL teams and one for the IPL) have been designed with the team colours and logos in three sizes (large, medium and small). A diamond variant for ladies will also be available. The watches are priced in the Rs 45,000 to Rs. 55,000 range, with future variants of chronographs and limited editions priced upward of Rs 2 lakhs.
Said Finex head Raouff Ansari, “Watches are an integral part of anybody‘s personality and, frankly, cricket is simply huge over here in India, so with this license we‘re going to be able to do some very interesting things in the market.”
Bandelier 1878‘s IPL Trophy collection will be available at leading watch retailers, select department stores and through both the IPL and Bandelier websites.
The third edition of the league is set to commence in Hyderabad on 12 March, with season 2009 champions, the Deccan Chargersm taking on the Kolkata Knight Riders. The new third place play-off and the grand final have been scheduled on 24 April and 25 April respectively at the DY Patil Stadium in Mumbai, with both the semi finals being played on 21 and 22 April at the M Chinnaswamy Stadium in Bengaluru, home of the Royal Challengers Bangalore.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
