Ad Campaigns
Bajaj’s robust summer push durable appliances spotlighted in new campaign
MUMBAI: Bajaj, has launched a comprehensive multimedia summer campaign focusing on its fan and air cooler ranges. The initiative emphasises the brand’s commitment to durability, promising consistent performance that evokes a ‘day-one like feeling’ regardless of life’s changes.
The campaign features a series of contemporary films designed to resonate with today’s consumers, employing relatable, everyday scenarios to forge emotional connections. These films are being broadcast across digital platforms and connected television, capitalising on seasonal demand.
Bajaj is also leveraging its presence at the major T20 League cricket tournament, a highly viewed Indian sporting event, to bolster its brand visibility. The company aims to utilise the event’s high-profile nature to reach a wide audience and reinforce its brand message.
The campaign comprises four films focusing on summer essentials BLDC, induction, and TPW fans, and air coolers. Utilising a ‘How It Started vs. How It’s Going’ narrative structure, the films illustrate the longevity of Bajaj appliances, showcasing their continued reliability over extended periods.
Bajaj Electricals head of advertising & brand management Devika Sachdev said, “This campaign brings our promise of durability and toughness to life with a refreshed narrative that aligns with the aspirations of today’s consumers. Through engaging storytelling and a strong digital-first approach, we aim to create meaningful brand conversations, ensuring Bajaj remains the preferred choice for all home appliances needs.”
Tilt Brand Solutions chief creative officer Adarsh Atal, said, “Our goal was to strengthen the Bajaj brands connect with the modern discerning consumer while staying true to its legacy. By tapping into real-life relatable narratives, we’ve created a campaign that feels both fresh and familiar. It’s always exciting to craft work that spark conversations and connects across generations.”
Bajaj’s summer range includes advanced BLDC fans for enhanced energy efficiency and air coolers with an extended three-year warranty. The products are available for purchase online and in retail stores.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
