MAM
BajajCapital & WebEngage enter partnership to transform customer engagement
Mumbai: BajajCapital, one of wealth management companies and WebEngage, a full-stack retention operating system entered into a strategic partnership, in a bid to transform its approach to customer engagement. This collaboration marks BajajCapital’s commitment to prioritizing meaningful and positive customer experiences at scale within the BFSI industry. This strategic alliance aims to bring about substantial improvements and innovation in how the company interacts with its customers, emphasizsing a more customer-centric approach.
In recent years, the BFSI sector has been subject to steep transformations driven by regulatory and technological evolutions. Digitalization has been instrumental in the rise of online transactions, mobile banking, and much more, giving rise to not just new age financial institutions, but a new breed of customers – challenging the very framework of traditional institutions. Within this new world order, elevated customer experience becomes an imperative.
BajajCapital chief digital & marketing officer said Aabhinna Suresh Khare said, in adopting WebEngage’s cutting edge marketing automation solutions, BajajCapital recognizes this transformation, and the need for seamless customer experiences, enhanced efficiency and simplicity in its communications across platforms, while also optimizing on frequency of messages. Sharing his enthusiasm about this collaboration.This collaboration with WebEngage underscores BajajCapital’s client-centric approach that aims to aid them with the necessary resilience to navigate today’s intricate business landscape”.
Our Digital Transformation journey, spanning four years, has navigated the evolving digital landscape, adapting and innovating to meet the ever-changing demands of the financial services industry. This transformative period has witnessed BajajCapital simplifying the intersection of physical and digital realms, creating a seamless “phygital” experience for its clients. At this juncture, our collaboration marks the next logical step in this journey of further simplifying client experiences; it is not just a convergence of technologies, but a representation of thoughtful integration of insights and experiences aimed at delivering personalised and genuine value to our customers.” Khare added further.
WebEngage co-founder & CEO Avlesh Singh, said, “In recent years, the BFSI sector has been in the throes of a digital transformation that has resulted in a pivotal shift among legacy institutions to cater to the evolving needs of existing and prospective customers. Under such conditions, understanding the customer’s needs whilst maintaining their trust becomes paramount. With BajajCapital at the cusp of the next phase of their digital transformation journey, we are excited to partner with them as enablers. Our goal is to collaboratively curate and implement compelling data-backed customer engagement strategies, streamline complex processes, and deliver enhanced, personalized campaigns”
Propelled by a commitment to innovation and tailored services, BajajCapital and WebEngage are setting the stage for a future where financial engagement will evolve from being transactional, to an environment where clients can expect meaningful personalized engagement that supports the pursuit of their financial goals.
MAM
Nissin and Chhota Bheem team up for new masala noodles
Popular children’s character enters instant noodles category with fun digital twist.
MUMBAI: Chhota Bheem is about to make snack time even more heroic this time, with a bowl of noodles. Green Gold Animation, the creator of India’s beloved animated character Chhota Bheem, has partnered with Indo Nissin Foods to launch “Nissin Chhota Bheem Masala Noodles”. The new kid-friendly variant combines Nissin’s trusted taste with a mild masala flavour tailored for young consumers.
Each pack includes a QR code that unlocks the “Nissin Funtastic Playzone”, an interactive digital platform offering up to 15 Chhota Bheem-themed mobile games. The games are designed to provide short, engaging, and responsible play experiences, extending the Chhota Bheem universe beyond the screen.
India’s instant noodles market is estimated to be valued at nearly Rs 10,000 crore in 2025, growing at close to 10 per cent year-on-year, with the highly affordable segment accounting for nearly 85 per cent of the total market. The new product enters this competitive space with a focus on strengthening appeal among children and family households. It will be available across general trade and modern retail outlets nationwide.
Green Gold Animation founder & CEO Rajiv Chilaka said, “Our collaboration with Indo Nissin Foods is a meaningful step in expanding the Chhota Bheem universe into everyday consumer spaces. By combining Nissin’s product strength and retail reach with our storytelling expertise, we are creating an experience that goes beyond the screen.”
Indo Nissin Foods chief marketing officer Daisuke Okabayashi added, “With the launch of ‘Nissin Chhota Bheem Masala Noodles’, we are uniting the incredible appeal of Chhota Bheem with the great taste and trust of Nissin for kids. The addition of the Nissin Funtastic Playzone further elevates the experience through engaging and responsible play.”
This partnership marks a strategic brand extension for Green Gold Animation, moving Chhota Bheem deeper into daily family consumption habits while reinforcing its position as a multi-format Indian IP with long-term relevance.
In the highly competitive noodles aisle, Chhota Bheem is bringing his signature energy and courage this time, to help little ones enjoy a fun, tasty, and playful snack. The hero of Indian animation is now ready to conquer lunchboxes across the country.
