Ad Campaigns
Bajaj rolls out #CreatorsOfThrill campaign to launch Pulsar N160
Mumbai: Indian two-wheeler industry icon Bajaj Pulsar has modernised its line-up with the new Pulsar N160. To evoke ‘thrilling’ emotions, the brand has joined forces with Ogilvy India to inspire 12 social media content creators to create their own, one-of-a-kind rendition of thrill, the #CreatorsOfThrill.
The campaign goes beyond the stunting and biking communities; it connects the next-gen Pulsar riders by engaging with non-auto creators to share their passion for the Pulsar legacy.
Conceptualised by Ogilvy’s Content Force, the #CreatorsOFThrill campaign introduces the Pulsar N160’s thrill through a unique take on genres like graffiti, photography, and music.
The Pulsar N160 is a baton of inspiration, passed on from one creator to another as they publish their content, showing off their version of thrill amplified through a unique take. As the campaign concludes, the creators will then pass the baton to the audience, asking them to create their own thrill.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
