Brands
Bajaj lights up Kolkata’s Pujo with power and poise
MUMBAI: Talk about turning up the wattage this Pujo! Bajaj plugged into Kolkata’s festive spirit with a sparkling campaign that blended tradition, technology, and a touch of nostalgia.
The brand didn’t just stay home this year, it stepped into the heart of the celebrations, lighting up some of Kolkata’s most iconic pandals. From a radiant LED tunnel at Deshpriya Park to towering displays at Sreebhumi Sporting Club and a 16-day-long sky high LED spectacle at Tala Park Road, Bajaj quite literally became part of the city’s festive glow.
Adding digital dazzle to the celebrations, actress and influencer Ishita Dutta brought her Bengali roots and warm charm to a special film that celebrates the flavours of Durga Pujo. In the short, she recreates her mother’s festive dishes: khichuri, labra, chutney, and payesh, with a little help from the Bajaj Evoque 1000W mixer grinder. With its sturdy motor, Duracut blades, and tough military-grade jars, the Evoque became the star of the kitchen, blending heritage with modern ease.
The campaign encouraged devotees to share their Pujo snapshots across social media, tagging Bajaj electricals and creating a citywide ripple of festive energy online.
With its glowing pandal presence and heartfelt storytelling, Bajaj once again proved it knows how to light up not just homes, but hearts too.
Brands
Samsung India mobile chief quits after 18 years
Raju Antony Pullan’s exit leaves a gaping hole at the top as Chinese rivals tighten their grip
GURGAON: Raju Antony Pullan has had enough. The senior vice-president and head of Samsung India’s mobile phone business has put in his papers after 18 years at the Korean giant, a tenure long enough to have watched the company stride to the top of India’s smartphone market and then stumble, badly, as Chinese upstarts muscled in.
Pullan, who ran sales, marketing and every last function of the smartphone business, tendered his resignation on Thursday and is currently serving out his notice period. Samsung has not named a successor. It has a second line of leadership waiting in the wings, Aditya Babbar and Hiren Rathod among them, but no decision has been made on who steps up.
The timing is awkward. Samsung has been haemorrhaging market share to Chinese brands and now clings to a top-two position only in the premium segment, where it scraps it out with Apple. Losing the man who stewarded the mobile business through its best and worst years hardly helps steady the ship.
A company that once owned India’s smartphone market is now fighting to stay relevant in it. Pullan’s departure is less a footnote than a flashing red light.
