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Bajaj Life Presents Nifty 200 Value 30 Index Fund: A Smarter Way to  participate in Value investing through ULIP

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Markets often reward patience. But when prices move rapidly, many investors wonder if they are buying at the right time. Instead of chasing what’s already expensive, another approach is to focus on companies that may be trading below their true worth. This is the idea behind value investing.

For long-term investors, value investing has remained one of the most trusted strategies. It focuses on identifying fundamentally strong companies that are available at attractive valuations. The Bajaj Life Nifty 200 Value 30 Index Fund, available through the New Fund Offer (NFO) from July 14, 2026 to July 27, 2026,  combines a value-investing strategy with the features of a ULIP, enabling investors to participate in market-linked returns while also providing life insurance coverage, subject to policy terms and conditions.

Unlike a standalone market-linked investment, this fund is offered through a Unit Linked Insurance Plan (ULIP), enabling investors to pursue long-term wealth creation while also providing life insurance protection for their loved ones.

Why is value investing attracting attention now?

Market leadership changes over time. After periods when growth-oriented stocks outperform, value-oriented businesses have historically experienced phases of stronger performance. While past performance does not guarantee future returns, many long-term investors consider value investing a disciplined approach to navigating changing market cycles. The Bajaj Life Nifty 200 Value 30 Index Fund aims to provide exposure to this investment philosophy through a transparent, rules-based index methodology.

What is the Nifty 200 Value 30 Index?

The Nifty 200 Value 30 Index is built from the broader Nifty 200 universe. It selects 30 companies based on their value scores rather than market popularity.

These value scores are determined using widely accepted financial measures such as:

  • Book Value-to-Price ratio
  • Earnings-to-Price ratio
  • Sales-to-Price ratio
  • Dividend Yield

These parameters help identify companies that may be undervalued while still having strong business fundamentals. Instead of investing across hundreds of stocks, the index focuses on a carefully selected portfolio of companies with value potential.

Why does this investment approach stand out?

Value investing is about looking beyond short-term market noise. It aims to identify businesses with solid fundamentals that have the potential to perform well over the long term.

Some key advantages include:

  • Focused portfolio: Exposure to 30 carefully selected value stocks from the Nifty 200 universe.
  • Quality with value: Companies are selected not only because they appear attractively priced but also because they meet profitability and capital efficiency criteria.
  • Large and mid-cap exposure: The portfolio includes established large-cap businesses along with promising mid-cap companies that may offer higher growth potential. As of 30 June 2026, the index had an approximate 80% allocation to large-cap companies and 20% to mid-cap companies, providing investors with the potential stability of established businesses while participating in the growth opportunities offered by select mid-cap companies.
  • Diversified across sectors: Investments are spread across multiple sectors instead of concentrating on just one industry.
  • Regular portfolio reviews: The index is periodically rebalanced to ensure it continues to capture emerging value opportunities.

What does historical performance suggest?

While no investment can guarantee future returns, historical data highlights the long-term potential of disciplined value investing.

Historically, the Nifty 200 Value 30 Index has outperformed its parent Nifty 200 Index over longer investment horizons. As of 30 June 2026, the index delivered a 16% CAGR over the last 10 years, compared with 12% CAGR for the Nifty 200 Index. Past performance is not indicative of future returns.

Historical data also indicates that the index has delivered favourable risk-adjusted performance over longer investment horizons, reflecting the benefits of a disciplined value-investing approach.

More than market-linked returns

One of the unique aspects of investing through the Bajaj Life Nifty 200 Value 30 Index Fund is that it combines market participation with life insurance.

During the NFO, investors can also benefit from:

Historical benchmarking index performance reference of up to 32.7% CAGR^^ (as on 30 June 2026). Such past performance is not indicative of future returns.

  • Units are proposed to be offered at an initial NAV of ₹10* during the NFO period, subject to policy issuance and applicable terms and conditions.0% GST^ during the offer period*
  • Potential tax benefits, including Zero LTCG Tax^^^ for eligible ULIPs under prevailing tax laws
  • 10X life cover#, helping protect your family’s financial future while you stay invested

This combination allows investors to work towards long-term wealth creation without losing sight of financial protection.

Who can consider this fund?

This fund may suit investors who:

  • Have a long-term investment horizon.
  • Prefer investing in fundamentally strong companies.
  • Want exposure to both large-cap stability and mid-cap growth.
  • Are looking for a market-linked investment within a life insurance solution.

The bottom line

Successful investing is often less about timing the market and more about following a disciplined strategy. Value investing has consistently demonstrated its ability to identify opportunities that may be overlooked in the short term but have the potential to create meaningful wealth over time.

The Bajaj Life Nifty 200 Value 30 Index Fund brings together a disciplined value investing strategy, diversified equity exposure and life insurance under one solution.  For investors seeking market-linked investment exposure along with life insurance coverage, the NFO may be considered based on individual financial needs, risk appetite and investment objectives.

Disclaimers:

10 NAV*- *Not available if policy issued after 27th July 2026

0% GST^ on ULIPs- As per Government of India Notification No. 16/2025, GST is not applicable on individual life insurance policies effective 22 September 2025.

32.7% CAGR Returns^^- As on 30th June 2026, past 6 year CAGR returns of the Benchmark- Nifty 200 Value 30 Index. Please note that the fund aims to replicate the performance of benchmark index fund, subject to tracking error. Past returns of a fund are not necessarily indicative of the future performance of the fund. | Please consult the financial advisor before investing.

Zero LTCG Tax^^^ – Subject to Section 11 (read with Schedule II, Sr.No.2) conditions i.e. aggregate annual premium for ULIP policies issued on or after 1st February 2021 does not exceed Rs. 2.5 Lakhs and sum assured is 10x of annual premium. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

10X Life Cover#Source: https://economictimes.indiatimes.com/wealth/insure/life-insurance/the-life-insurance-rule-how-much-money-will-your-family-need-if-your-income-stops/articleshow/110958997.cms?from=mdr. Subject to availability in Bajaj Life ULIPs. For more details on risk factors, terms and conditions please read sales brochure & policy document (available on www.bajajlifeinsurance.com) carefully before concluding a sale.

Disclaimer: T&C Apply. Bajaj Finance Limited (‘BFL’) is a registered corporate agent of third party insurance products of Bajaj Life Insurance Limited (Formerly known as Bajaj Allianz Life Insurance Company Limited), HDFC Life Insurance Company Limited, Life Insurance Corporation of India (LIC), Axis Max Life Insurance Limited (formerly known as Max Life Insurance Company Limited.),  Bajaj General Insurance Limited(Formerly known as Bajaj Allianz General Insurance Company Limited), SBI General Insurance Company Limited, ACKO General Insurance Company Limited, HDFC ERGO General Insurance Company, TATA AIG General Insurance Company Limited, ICICI Lombard General Insurance Company Limited, New India Assurance Limited, Chola MS General Insurance Company Limited, Zurich Kotak General Insurance Company Limited, Star Health & Allied Insurance Company Limited, Care Health Insurance Company Limited, Niva Bupa Health Insurance Company Limited, Aditya Birla Health Insurance Company Limited and Manipal Cigna Health Insurance Company Limited under the IRDAI composite registration number CA0101. Please note that, BFL does not underwrite the risk or act as an insurer. Your purchase of an insurance product is purely on a voluntary basis after your exercise of an independent due diligence on the suitability, viability of any insurance product. Any decision to purchase insurance product is solely at your own risk and responsibility and BFL shall not be liable for any loss or damage that any person may suffer, whether directly or indirectly. For more details on risk factors, terms and conditions and exclusions please read the product sales brochure & policy wordings carefully before concluding a sale. UIN No. BFL/Advt./25-26/1043

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