Brands
Bajaj Freedom 125 marks India’s 79th Independence Day with new TVC campaign ‘Azaadi Aage Badhane Ki’
MUMBAI – Bajaj Auto Ltd., marks India’s 79th Independence Day by redefining freedom for a new era – freedom that fuels ambition, makes everyday life more affordable and protects the environment. The brand’s latest TVC campaign, Azaadi Aage Badhane Ki, highlights how freedom today is about innovation, affordability, and sustainability, values embodied by the Bajaj Freedom 125, the world’s first CNG-powered motorcycle.
The ‘Azaadi Aage Badhane Ki’ campaign captures how mobility in our daily lives can take the essence of independence forward in the years to come, showing how innovation on two wheels can support a nation’s march towards self-reliance and environmental responsibility.
While Independence Day traditionally honours the freedom won in the past, this campaign invites India to look towards the future- a future where growth is driven by innovation and sustainability. The TVC also commemorates a major milestone- one year of the Bajaj Freedom 125.
In just twelve months, the motorcycle has won the acceptance of riders across the country, crossing the 65,000 sales mark. This remarkable response reflects a growing nationwide shift towards cost-effective and sustainable mobility solutions.
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
