MAM
Bajaj Finance releases Diwali Campaign ‘EMI hai na’
Mumbai: With the festive season transpiring in full swing, Bajaj Finance in collaboration with Bajaj Finserv Direct Ltd has launched its Diwali campaign ‘EMI hai na’ to offer discounts and cashback on a wide range of products and brands purchased on EMI through the Bajaj Finserv EMI Store of Bajaj Finserv Direct.
“Customers can avail discounts on a slew of electronic products, home appliances, smartphones, smartwatches, furniture, fitness equipment, home decor, accessories, kitchen appliances, and much more with the minimal down payment. The campaign concludes on the 15 November,” announced the company on Thursday.
The campaign has a catchy jingle that addresses the common sentiments of most middle-class Indian consumers when they are faced with the choice of making high-value lifestyle purchases. With the “EMI Hai Na” campaign, the brand enables every customer living in different cities to experience benefits for their shopping aspirations, anytime, anywhere. The campaign encompasses the essence of India being ‘United by One Mantra’ and, i.e. “EMI hai na” in the context of repayment of purchases through monthly installments, said the company in a statement.
Running LIVE across digital platforms, including Bajaj Finserv’s social media channels, audio streaming platforms (like Gaana, JioSaavn), radio, infotainment, and other OTT channels, the brand has infused a 360-degree strategy to make “EMI hai na” synonymous with Bajaj Finserv’s affiliate companies, Bajaj Finance, and Bajaj Finserv Direct.
It has also created a virtual game where customers can participate in a challenge to score maximum points. The participants will get cashback rewards. The Bajaj Finserv EMI Store also promises a seamless experience through its network of reputed and trusted partners.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
