MAM
Bajaj Electricals to roll out new TVC
MUMBAI: Bajaj Electricals is set to launch a new television campaign (TVC) in a bid to create brand awareness for its repositioned range of home appliances.
Created by advertising agency Leo Burnett, the TVC focuses on the forgotten consumer – the lady of the house. The TVC is centred on how Bajaj Appliances allow homemakers do everything quickly and the entire family acknowledges and appreciates her contribution by elevating her to the status of a ‘rockstar mommy‘. Leo Burnett chairman Indian sub continent Arvind Sharma, “The new stance on home appliances is quite different from what‘s been done before, both on the brand and in the category. I believe that differentiated positioning and clutter-breaking execution will bring in rich dividends for them.“
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
