Bajaj Capital charts AI led growth path under Jai Bajaj’s leadership

MUMBAI: The next chapter at Bajaj Capital is not just about managing wealth, it’s about helping customers navigate life’s milestones with a little more intelligence and a lot more insight. Bajaj Capital has unveiled its next phase of growth under Jai Bajaj, who assumed charge as Managing Director and CEO on 1 April, signalling a strategic shift towards becoming a technology-enabled, insight-driven financial advisory organisation.

The leadership transition marks a new chapter for the company, which has spent more than 60 years building its presence in India’s financial services sector. Now, as rising financial awareness, changing customer expectations and rapid digital adoption reshape the industry, the firm is betting on a combination of technology, data and human expertise to drive its future growth.

Jai Bajaj said the company’s evolution builds on the legacy established by founder K.K. Bajaj, who introduced financial planning to Indian families, and later expanded by Rajiv Bajaj, who broadened the focus beyond financial well-being to include health, wellness and longevity.

Under the new strategy, Bajaj Capital is advancing a life-stage-led advisory model, designed to support customers across key milestones ranging from wealth creation and protection to retirement planning, income generation and legacy building.

To support this transition, the company is investing in digital platforms, customer experience capabilities and AI-powered intelligence aimed at delivering more personalised insights and recommendations. The emphasis, however, remains on augmenting advisers with technology rather than replacing human expertise.

As part of the transformation, Bajaj Capital has strengthened its leadership team across three strategic areas. Krishna Giri has joined as Head of Wealth Products, focusing on investment solutions and advisory capabilities. Vishvender Singh takes over as Chief Marketing Officer, bringing nearly 12 years of experience in wealth management, fintech and digital financial platforms. Meanwhile, Gaurav Gupta joins as Head of Data Science, tasked with building AI-led personalisation and advanced analytics capabilities.

The company said it plans to roll out new digital initiatives in the coming months, focusing on financial readiness, personalised retirement planning and intelligent customer experiences.

As competition intensifies across India’s financial services landscape, Bajaj Capital’s latest move reflects a broader industry shift towards combining technology with trusted advisory relationships. The goal is simple but ambitious: remain a lifelong financial partner, helping customers navigate every stage of their financial journey with greater confidence and clarity.