Brands
Bajaj Auto accelerates electric mobility with GoGo three-wheeler launch
MUMBAI: Bajaj Auto Ltd, arguably the world’s most valuable two-wheeler and three-wheeler company, has unveiled Bajaj GoGo, a comprehensive new range of electric three-wheelers set to transform urban mobility with industry-leading performance and technology.
The new vehicles, which promise an impressive range of up to 251 kilometres on a single charge—the longest in the segment—represent Bajaj’s strategic expansion in the rapidly growing electric three-wheeler market, where the company has already established itself as one of the top two players within just one year of entry.
“The electric three-wheeler segment in India has been growing at a staggering 30 per cent CAGR for the past three years, and this growth is expected to continue,” said Bajaj Auto’s Intra City Business Unit president Samardeep Subandh. “With the launch of Bajaj GoGo, we’re blending our 75-year legacy of trust with cutting-edge technology tailored specifically for three-wheelers.”
The Bajaj GoGo range features three passenger variants—P5009, P5012, and P7012—with the nomenclature indicating passenger vehicles of different sizes (50 and 70) and battery capacities (9kWh and 12kWh). The entry-level P5009 is priced at Rs 3,26,797, while the premium P7012 variant retails at Rs 3,83,004 (ex-showroom Delhi).
What sets the GoGo range apart is its pioneering two-speed automated transmission system—an industry first that significantly improves range efficiency and gradient performance on challenging road conditions. The vehicles also feature groundbreaking safety innovations including auto hazard detection and anti-roll technology, making them the first electric three-wheelers to offer these as standard features.
“The all-electric Bajaj GoGo range will provide a comprehensive solution to customers looking to maximise earnings and minimise the hassle of downtime and maintenance,” added Subandh. “The next time you need a ride, hail a Bajaj GoGo!”
The GoGo brand name draws inspiration from the colloquial term used globally for three-wheelers, reflecting Bajaj Auto’s understanding of the deep cultural connection drivers share with their vehicles. With its full-metal body construction and aesthetic design, the GoGo range aims to appeal to both individual owners and fleet operators.
Industry analysts note that the impressive 251-kilometre range addresses a critical pain point in the electric three-wheeler segment—range anxiety—which has historically been a barrier to adoption. The five-year battery warranty further reinforces Bajaj’s confidence in the product’s reliability and longevity.
The company also offers a Premium TecPac with advanced features including remote immobilisation and reverse assist for customers seeking enhanced functionality. According to Bajaj Auto, cargo variants of the GoGo will be introduced in the coming months, expanding the brand’s footprint in the commercial delivery segment.
Bajaj Auto’s push into the electric three-wheeler segment comes at a time when India’s urban centres are increasingly prioritising sustainable mobility solutions. The GoGo range not only promises environmental benefits but also aims to deliver compelling economics for owners, with significantly reduced operating costs compared to conventional fuel-powered alternatives.
The company’s extensive dealership network across India will support the nationwide rollout, with bookings now open at all Bajaj Auto dealerships. This robust infrastructure is expected to provide GoGo with a competitive advantage in terms of service support and spare parts availability.
Brands
Alpino crosses Rs 100 crore revenue, clocks rapid growth in health foods
Shilpa Shetty-backed brand scales 5X in two years on wellness demand
MUMBAI: Alpino has crossed the Rs 100 crore annual revenue mark, underscoring its rapid rise in India’s fast-expanding nutrition and wellness market.
The Surat-based brand has recorded 2.5X year-on-year growth and a fivefold jump over the past two years, scaling from Rs 20 crore in FY24 to Rs 100 crore in FY26. The performance reflects a broader shift in consumer preferences towards healthier, high-protein and clean-label food options.
Founded with a focus on making nutritious food accessible, Alpino has built its presence across digital-first channels, including e-commerce and quick commerce, alongside a growing footprint in modern retail. The company credits its growth to a mix of product innovation, affordability and a steady expansion of its portfolio.
The brand has also benefited from the backing of Shilpa Shetty, whose association has strengthened its positioning in the health and wellness space. Her emphasis on balanced living aligns closely with Alpino’s promise of wholesome, everyday nutrition.
A spokesperson for Alpino said the milestone reflects growing consumer trust. “Crossing Rs 100 crore in revenue is not just a number for us, it reflects the trust consumers have placed in our products,” the spokesperson noted, adding that the company remains focused on innovation and expanding reach.
Looking ahead, Alpino plans to deepen its distribution network, introduce new product lines and continue investing in supply chain and consumer engagement. The company has set an ambitious target of reaching Rs 500 crore in revenue over the next two years.
As awareness around health and fitness continues to grow in India, Alpino’s sharp trajectory suggests that the appetite for better-for-you foods is only getting stronger.
