MAM
Bajaj Almond drops goes cool, ropes in ace cricketer Ravindra Jadeja to launch new bajaj cool almond drops hair oil
MUMBAI: Bajaj Consumer Care Ltd. (Formerly known as Bajaj Corp Ltd.), one of the leading players in the light hair oil category, has launched a new hair oil in the cooling oils segment, Bajaj Cool Almond Drops Hair Oil. Bajaj Cool Almond Drops Hair Oil provides the benefits of a cooling oil without the hassles and problems of stickiness. It is light and has a unique combination of sweet almond oil and Vitamin E to nourish the hair. It is also enriched with menthol and camphor that provide cooling and relax the body & mind.
Bajaj Consumer Care has lined up a high impact integrated marketing campaign to support the launch of the product.
The new TVC, conceptualized by Mullen Lintas, features renowned cricketer Ravindra Jadeja focusing on the new product as a one of its kind cool oil that does not leave your hair feeling sticky.
The TVC showcases how despite the opponent team’s constant sledging, Ravindra Jadeja is keeping his calm. Jadeja goes on to explain how the new Bajaj Cool Almond Drops Hair Oil has helped him keep cool on a hot sunny day and under extreme pressure. It further highlights the properties of the new hair oil, which keeps one cool in the hot summer without any discomfort of stickiness. The TVC summarizes this benefit with the tagline – “Sar ko rakhe cool, chipchip jao bhul”.
Along with the TVC, the brand will also integrate digital, press and on-ground activities into its campaign. The social media campaign is an impactful mix of posts, videos and new formats like boomerangs, carousels and filters. The brand will also leverage Ravindra Jadeja’s popularity on social media with his own posts on the brand. Similarly, on press and on ground, the brand will focus on innovative and contextual messaging.
Commenting on the association, Ravindra Jadeja says, “I am really excited to be associated with Bajaj Cool Almond Drops hair oil. It is a non-sticky cooling hair oil for summers and for someone like me, who has to keep his cool during intense moments and deal with demanding situations, the connection with the brand was spot on.”
Commenting on the new launch, Mr. Sandeep Verma, President Sales & Marketing of Bajaj Consumer Care said, “Bajaj Cool Almond Drops Hair Oil is the ideal hair oil for the approaching hot summers. There are other cooling oils in the market too, but we found that there is a genuine consumer need gap for a cooling oil which is non-sticky and light. Being the pioneers in the light hair oil segment, we decided to take up this challenge and provide the consumer with a product that provides the benefits of a cooling oil without the hassles and problems of stickiness . We are glad to collaborate with Ravindra Jadeja for this campaign. He is the ideal brand ambassador since he has always kept his cool under high pressure situations.”
Sharing their insight on the TVC, Priya Balan, Senior Vice President and Branch Head from Mullen Lintas says, “The campaign is based on a simple product truth that most cooling oils give you cooling but may make your hair look sticky and “chipku”. Unlike Bajaj Cool Almond drops hair oil that is a light cooling oil, and not only helps you keep cool, but also look cool. It was wonderful collaborating with Ravindra Jadeja as our brand ambassador, who we believe is a perfect fit for the brand philosophy”.
Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.
In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.
Step 1: Assess Your Family’s Healthcare Needs
Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.
Step 2: Visit the Insurance Company’s Official Website
After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.
This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.
Step 3: Compare Available Family Health Insurance Plans
A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.
Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.
Step 4: Choose the Right Policy and Start the Online Purchase
Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.
Step 5: Calculate the Premium Using an Online Calculator
Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.
Step 6: Fill in Personal and Medical Details
When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.
Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.
Step 7: Make Payment Through the Secure Payment Gateway
After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.
After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.
Step 8: Download and Keep Your Policy Document Safely
Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.
Conclusion
Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.
