MAM
Bajaj Allianz ties up with Paa to extend its Jiyo Bekarar message
MUMBAI: In a move to extend its ‘Jiyo Befikar‘ message, Bajaj Allianz has tied up with the upcoming Amitabh Bachchan, Abhishek Bachchan starrer Paa.
This tie-up further emphasises the importance of financially securing a child‘s future through Bajaj Allianz Child Plans. Continuing on the lines of the Child Plans campaign already on air, Bajaj Allianz has introduced an integrated advertisement on child plans which has been interspersed with the promo of the film.
Commenting on this association, Bajaj Allianz head marketing, Akshay Mehrotra, said, “In a country where Bollywood is nothing short of a religion, here is a unique opportunity to combine the story of an emotional relationship between a father and son with our unique Child Plan campaign.
The integrated advertisement re-emphasises the need for parents to think about their child‘s future and plan for their finances. The real life, and now reel-life, father-son relationship between Amitabh and Abhishek epitomises how security can bring you happiness and comfort, which is a reflection of our ‘Jiyo Befikar‘ message.
Talking about the tie-up, director R Balki said, “Financial planning for a child‘s future is an important element of the responsibilities that come with being a parent. It is a privilege to be associated with Bajaj Allianz and I feel this is a great initiative to spread awareness about child plans.”
Paa set to release on 4 December is a bright and cheerful family entertainer directed by R. Balakrishnan. The film also stars Vidya Balan and Paresh Rawal.
One of the most awaited films of recent times Paa has generated huge interest amongst film-goers due to the rare and emotional subject, a unique role reversal between Amitabh-Abhishek Bachchan in the film and Amitabh Bachchan‘s look in the film.
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
