Ad Campaigns
Bajaj Allianz Life’s 360° campaign empowers diabetics
Mumbai: Bajaj Allianz Life Insurance, a leading private life insurance player, launched a powerful 3600 campaign to highlight the benefits of the first-ever, exclusively designed term plan for diabetics – Bajaj Allianz Life Diabetic Term Plan Sub 8 HbA1c. The nationwide campaign includes TVC in Hindi and regional languages, print ads in leading national and regional dailies, outdoor in the top ten cities and digital outreach across leading publishers.
The company launched a 45-second film that showcases the efforts a diabetic puts into managing their lifestyle and food habits and so on to ensure their sugar levels are maintained. To further encourage him to continue with these practices the company term plan for diabetics comes in as a strong partner. The plan is designed not only to provide peace of mind but also to encourage customers to sustain their healthy lifestyle and manage their insulin levels and avail reduction in premium during renewal time.
Bajaj Allianz Life Insurance chief marketing officer Chandramohan Mehra said, “Our exclusive product caters to a significant unmet need gap that exists in India where 17 per cent of the world’s diabetic population resides. The holistic offering including health care management services, aligns with the brand’s endeavour to be the Life Goal protector of Indians. Building on relatability and relevance with our core TG, the campaign will drive awareness and engagement with the product”.
To maximise impact, Bajaj Allianz Life Insurance will collaborate with influencers from the fields of nutrition, medicine, and lifestyle. The partnership is expected to help Bajaj Allianz Life Insurance connect with the large follower base of the influencers and educate about the disease.
Furthermore, Bajaj Allianz Life Insurance is the associate sponsor at the ICC World Test Championship Final 2023, which will be broadcasted on Star Sports HD and Hotstar.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
