MAM
Bajaj Allianz launches new brand campaign
MUMBAI: Bajaj Allianz has launched a new brand campaign, ‘The one thing I have learnt‘, conceptualised by Batey, a Grey Group company.
The idea of this campaign is that Bajaj Allianz is an organisation that learns from its customers and gives them solutions for a carefree life.
In addition to the TVC, an allied campaign on Facebook and Twitter has also been initiated. The social media campaign invites people to share their worries in day-day life entitled – “What worries Indians?” An on-ground activity is also planned in Bajaj Allianz offices by creating de-stress zones to ensure worry-free life.
Bajaj Allianz head-market management Rituraj Bhattacharjee said, “The campaign is based on a simple philosophy of our existence – We all learn as we live. In the course of our ten-year celebrations, we had asked our customers and employees to share the ‘one thing‘ they have learnt that can make lives worry-free. They shared numerous learnings and we realised that we have unconsciously been tapping into this reserve of knowledge over the years to make some of our products. So we decided to have a new campaign which highlights these little lessons in life that have helped us serve our customers better and helped them give up their worries.”
The campaign has been released in various channels and other media. The TV commercial has been produced by Lakotee Films.
The campaign features real life protagonists sharing real life learnings in the warm glow of intimate and endearingly dramatised situations.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
