Ad Campaigns
Baidu India launches a social campaign ‘The Last Conversation’
MUMBAI: On World Environment Day (WED) 2016, Baidu’s India office will launch a new social campaign named “The Last Conversation” to raise awareness of wildlife depletion. The campaign will feature Baidu’s mascot, the “DU bear”, having a final conversation with different endangered animals through a series of posts on Facebook and Twitter, with the goal of urging people to avoid products that cause harm to wildlife.
According to a 2014 report issued by the International Union for Conservation of Nature (IUCN), India is home to 6.5 percent of the world’s total wildlife species, which includes 7.6 percent of all mammals and 12.6 percent of all bird species. Out of these, 15 species of birds, 12 species of mammals, and 18 species of reptiles and amphibians in India are recognized as critically endangered.
Baidu India will hold its campaign on Twitter and Facebook from June 1st to June 5th, 2016, with the hash tag #TheLastConversation. The animals featured in the conversations will speak their last words to the DU bear before they are turned into consumer products, in a strong message of the harmful impact of our purchases on wildlife.
Baidu has previously advocated other environmental causes in India and worldwide. Since 2014, Baidu’s Android apps DU Battery Saver and DU Speed Booster have partnered with the World Wide Fund for Nature (WWF) on a yearly basis to raise awareness of Earth Hour, the world’s largest grassroots environmental movement organized by WWF.
WED is a yearly awareness campaign run by the United Nations Environment Programme (UNEP). The theme of WED 2016 is illegal trade in wildlife, with the slogan ‘Go Wild for Life’.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
