MAM
Bagzone Lifestyles, parent of Lavie secures $ nine million investment
Mumbai: Bagzone Lifestyles Pvt. Ltd., the owner of India’s leading fashion accessories brand, Lavie, is pleased to announce a significant milestone in its journey towards becoming a household name. The company has successfully secured a substantial $ nine million investment from the esteemed First Bridge India Growth Fund. This strategic partnership marks a pivotal moment in Bagzone’s evolution, propelling its ambitious growth plans and reinforcing its position as a market leader in the fashion accessories industry.
With this new capital infusion, Bagzone is set to fortify its internal manufacturing capabilities by establishing a state-of-the-art, 150,000-square-foot factory. Additionally, the company is embarking on an ambitious plan to expand its offline presence with the opening of 300 exclusive brand outlets. These investments will further enhance the brand’s recognition and reputation through captivating marketing campaigns featuring their brand ambassadors, the dynamic Ranveer Singh for Lavie Sport and the charismatic Anushka Sharma for Lavie.
Over the next five years, Bagzone is dedicated to achieving tenfold growth, transforming into a diversified, multi-brand corporation spanning multiple product categories. Simultaneously, the company aims to achieve a 70 per cent localisation rate in its sourcing efforts while expanding its brick-and-mortar presence. This rapid expansion strategy is expected to create employment opportunities for 1,000 individuals nationwide, directly contributing to the nation’s economic growth. The company also aims to penetrate Tier Two and Tier Three markets to meet the evolving demands of its customers.
Bagzone Lifestyles Pvt. Ltd CEO Ayush Tainwala, expressed his excitement about the partnership, stating, “We are very excited to partner with First Bridge. They come with a long track record of building many successful consumer businesses. We hope to grow ten times in the next few years and become a multi-category, multi-brand business. We will use the funds raised to enhance our in-house manufacturing capability, deepen our offline presence, and grow our brand’s stature and recall.”
First Bridge managing partner Vishal Kumar Gupta, said, “First Bridge is delighted to partner with Bagzone, with the maiden investment from its new fund. Lavie is already the clear market leader. They operate in a market that will benefit from the shift to organised and an exponential increase in women’s consumption in the next few years. In Ayush, we see a young and energetic founder who has a deep understanding of the accessories market in India. We are confident of a successful journey of hyper-growth with team Lavie.”
According to a recent survey by Statista, ‘the handbags segment in India is projected to reach a revenue of US$4.19 billion in 2023, with an anticipated annual growth rate of 6.14 per cent from 2023 to 2026 (CAGR 2023-2026)’. Moreover, the parent company has observed consistent growth in customers as well as an increase in the demand for the newly launched products. The funds raised will be used to further bolster this growth and establish a stronger foothold in the industry.
MAM
IAS launches Total TV suite to boost transparency in CTV ads
New solution offers programme-level insights across platforms and publishers.
MUMBAI: In the world of streaming, what you see is not always what advertisers get and that’s exactly the problem IAS is looking to fix. Integral Ad Science (IAS) has unveiled ‘IAS Total TV’, a new suite of Connected TV (CTV) solutions aimed at bringing what it calls “linear-like” transparency to the fast-growing streaming ecosystem. In simple terms, it is an attempt to make digital TV advertising a lot less of a black box.
The offering aggregates programme-level data covering genre, ratings, language, shows and specific content from major platforms including Disney, NBCUniversal, Paramount and Prime Video, along with opted-in publishers via Publica. All of this is housed within the IAS Signal interface, giving advertisers a unified view of where their ads actually appear.
The timing is hardly accidental. According to Nielsen, as of Q4 2025, 74.2 per cent of all TV viewing in the United States is ad-supported. Of that, streaming alone accounts for 45.6 per cent outpacing traditional television and cementing its position as the largest ad-supported medium. Advertisers have followed suit, funnelling premium budgets into CTV, but often without a clear, standardised view of performance or placement.
That gap is precisely what IAS is targeting. By combining content insights with media quality, supply path data and campaign outcomes, the platform aims to give marketers more control over when, where and alongside what content their ads run. The goal is not just visibility, but accountability ensuring ads land in brand-suitable environments rather than disappearing into opaque inventory pools.
The suite also promises practical gains. Marketers can access real-time, aggregated transparency across shows and platforms, streamline campaign controls across digital video channels, and leverage third-party verification to improve efficiency and pre-bid decision-making. Measurement tools extend to quality reach and incremental conversions, offering a clearer link between spend and outcomes.
At a time when high CPMs and fragmented data make CTV both attractive and complex, the push for transparency is becoming less of a luxury and more of a necessity. IAS’s move reflects a broader industry shift, where the race is no longer just for eyeballs, but for clarity on what those eyeballs are actually watching.
Because in streaming’s premium playground, knowing the content may just matter as much as owning the audience.
