Ad Campaigns
Bad Man Gulshan Grover is back: Brings awareness to Tax Returns with Cleartax’s Campaign
Mumbai: Cleartax, India’s tax filing platform has joined hands with Swiggy Instamart to set up a quirky brand promotion by sending out dummy tax notices to its customers. This campaign is initiated to encourage them to grab discounts and offers during its ongoing campaign of the Big Filing Days to file their ITRs on time.
On ordering from Swiggy Instamart, Bangaloreans on 13 July got fake tax notices along with their grocery orders. The notice, when opened, had Bollywood’s Bad Man Gulshan Grover’s image printed on it with the message – ‘Not this time. Get a tax refund. Not a tax notice.’ The company informed that this campaign will be ongoing in Bangalore till 14th July and will reach 5lac households in a span of three days.
ClearTax spokesperson said, “Individuals and businesses usually rush to file their taxes by the end of the tax season which gets hectic for them, so this is a reminder for them to file it early while making it rewarding. Swiggy Instamart being an everyday delivery partner for most people, we couldn’t think of a better way to engage with consumers. Nonetheless, to say, Gulshan Grover’s Bad Man image and imagining ‘get a tax refund’ in his voice is confirmed to bring goosebumps to every 90s kid and also today’s taxpayers.”
Being handed a dummy Tax Notice by a delivery person was a highlight of the day for most of the individuals. The campaign has been effective as a cheeky way to get the message across while also reminding them about filing their taxes. Cleartax is currently running India’s Biggest Tax Filing Festival, Big Filing Days, during which it is offering up to 55 per cent off on its ITR filing plans. Apart from this, Cleartax has tied up with three popular brands, Ixigo, Yatra and Swiggy to offer assured rewards to every ITR filer between the 12 to 14 July.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
