Brands
Back to the root: OneVeda reboots ayurveda for a modern age
NEW DELHI: Spicing things up by going back to the roots, OneVeda has entered India’s crowded wellness space with a clear promise: make Ayurveda trustworthy again.
Launched in New Delhi on 12 January 2026, OneVeda is a contemporary Ayurvedic wellness brand with an old-school soul. Its mission is simple yet ambitious: to cut through the clutter of overhyped wellness products and bring back faith in authentic, results-driven Ayurveda, tailored for modern life.
Founded on the belief that the problem with wellness today isn’t choice but credibility, OneVeda positions itself as a bridge between ancient Ayurvedic wisdom and modern scientific validation. “People have access to countless wellness products, but very few truly work,” said co-founder Mr Sahil Sonigra at the launch. “The issue isn’t variety, it’s authenticity. We wanted to rebuild trust by staying true to traditional formulations while validating them through science.”
Guided by its philosophy, “Rooted in Nature, Perfected by Science,” OneVeda works closely with Ayurvedic doctors and research experts to develop its formulations. Herbs are ethically sourced from certified farms, and every ingredient is rigorously tested for purity, potency and safety, a reassurance in a market often driven more by marketing than medicine.
The brand’s debut portfolio includes Ayurvedic wellness supplements for vitality, immunity, and balance; therapeutic oils for stress relief and rejuvenation; and skin and body care essentials focused on visible, holistic results. Thoughtfully designed for everyday routines, the products aim to make self-care feel less like an indulgence and more like common sense.
In an industry where “natural” is often a buzzword, OneVeda is keen to stand for transparency and integrity. “We’re not just selling products,” Mr Sonigra added. “We’re building a movement to re-establish Ayurveda as a credible, modern science, accessible, effective and relevant.”
Looking ahead, the brand plans to expand into clinically backed Ayurvedic nutraceuticals targeting daily vitality, skin health and immunity. It is also developing a digital wellness platform offering personalised Ayurvedic guidance, bringing holistic living to users with clarity rather than complexity.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
