MAM
Bacardi India announces Mahesh Kanchan as marketing director for India & Neighboring Countries
Mumbai: Bacardi India Private Limited, the world’s largest privately held spirits company, today announced the appointment of Mahesh Kanchan as the company’s new Bacardi India & Neighboring Countries marketing director. With a wealth of experience in leadership roles where he drove marketing for international brands across categories in South Asia, he will now spearhead marketing strategies for Bacardi’s portfolio of brands across India and surrounding markets, from the company’s office in Gurgaon.
Kanchan has built a distinguished career spanning over two decades, with expertise in growing brands through executional excellence, and steering companies towards profitable growth. Previously serving as the CEO of Del Monte Foods India, Kanchan played a key role in transforming Del Monte Foods’ market strategies to boost brand profitability and long-term growth.
Prior to his tenure at Del Monte, Mr. Kanchan led marketing efforts in the Indian alcobev sector in his role as Vice President – Marketing & Revenue Growth Management at Carlsberg India. Preceding this, he also helped shape Hershey India’s innovation blueprint and approach to growth as Vice President – Marketing & Sales; and led multiple verticals within Sales & Marketing during his time at Unilever India as Regional Marketing Director – South Asia, driving consistent growth for brands like Kissan & Knorr (in India), Blue Band & Flora (Pakistan) and Astra, Flora & Marmite (Sri Lanka).
“We are thrilled to have Mr. Mahesh Kanchan join Bacardi India’s leadership team,” said Bacardi India & Neighboring Countries managing director Vinay Golikeri. “His strategic expertise and proven ability to drive brand growth align with Bacardi’s vision for the Indian market. With India’s alcobev market continuing to grow into one of the largest globally across categories, we will look to his expertise and guidance to lead our strategic marketing in a direction that meaningfully connects and resonates with our audiences across the country.”
Commenting on his newly appointed role, Kanchan said, “I am thrilled to embrace the opportunity to enhance both the established and new age brands within the Bacardi portfolio across India and neighboring markets. I look forward to amplifying Bacardi’s consumer-first marketing efforts to bring fresh and meaningful experiences that resonate with our audiences and drive meaningful growth to continue elevating our brand presence.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
