Brands
BabyBless partners with Bigg Boss celeb for glamorous baby shower
Mumbai: Ferns N Petals’ BabyBless, a brand known for redefining parenting and childcare experiences, has recently made a dazzling foray into Bollywood glamor. The brand proudly partnered with Rochelle Rao and Keith Sequeira, famed personalities from Bigg Boss 9, to create a quirky and fun Baby Shower ‘Ready to Pop’ on 30 August 2023.
Launched in 2022, BabyBless by Ferns N Petals has swiftly emerged as the premier destination for an all-encompassing range of services, including decor, fitness, emotional well-being, and information solutions tailored for maternity and childcare. This holistic platform caters to the diverse needs of mothers and babies, from early pregnancy through the initial year of a child’s life and beyond. The brand has catered to over 20,000 families since inception.
The recent collaboration with Rochelle Rao and Keith Sequeira marked BabyBless’s debut in hosting a celebrity baby shower in Bollywood. The celebrity couple, who joyfully announced their pregnancy on 2 August 2023, after five years of marriage, were featured in a heartwarming maternity photoshoot adorned in pink attire. The subsequent baby shower, held on Wednesday, August 30, embraced a “Ready to Pop” theme, symbolizing the imminent arrival of their bundle of joy. BabyBless is renowned for its ability to offer both Traditional and Modern baby shower experiences.
Ferns N Petals & BabyBless founder & MD Vikaas Gutgutia, expressed his excitement for the collaboration, stating, “We at BabyBless are delighted to be a part of Rochelle and Keith’s beautiful journey into parenthood while extending our presence to the vibrant world of Bollywood. This strategic move aligns seamlessly with our long-term expansion goals, and our collaboration with this famed couple in the heart of Mumbai underscores our commitment to making meaningful strides in the market”
BabyBless has achieved remarkable success in the field of maternity and childcare services, reflecting unwavering commitment to providing unparalleled support for growing families. The foray into celebrity baby showers underscores the brand’s dedication to innovation and excellence, aimed at creating unforgettable moments for both parents and their little ones. BabyBless’ vision is to execute a nationwide expansion plan by the end of 2025, addressing the increasing demand for maternity and baby care. The company is focused on establishing a seamless, one-stop destination that celebrates motherhood while delivering top-quality services. The recent collaboration with a Bollywood celebrity in Mumbai is a testament to the focused expansion strategy, marking an exciting milestone.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
