MAM
Baby & Mom Retail appoints Sucharita Reddy as CFO to scale growth with sharp financial stewardship
MUMBAI: As Baby & Mom Retail Pvt. Ltd. preps for a growth spurt across the Indian consumer landscape, it’s calling in seasoned financial muscle to keep things in check. The company has roped in Sucharita Reddy as its new chief financial officer (CFO) to lead its finance engine through a phase of ambitious expansion, operational rigour and digital transformation.
Reddy, who brings over 15 years of experience across startups and large enterprises, has held leadership roles at Myntra Jabong, Amazon and EV startup Blusmart. Her deep expertise in finance, business operations and scalability will now power Baby & Mom Retail’s journey across baby care, skincare, pet care and home products.
“I am excited to join Baby & Mom Retail at a time of rapid growth. My mission is to create a resilient and agile finance ecosystem that not only strengthens our foundations but also acts as a strategic enabler for business growth. Finance should go beyond compliance and control; it must empower decision-making, fuel innovation, and support sustainable scaling”, expressed Reddy.
In her role, Reddy will steer the company’s financial planning, performance tracking and data-led decision-making. She will also focus on building a future-ready finance function that enables smarter inventory management, sharper customer acquisition, and scalable infrastructure—especially relevant as Baby & Mom Retail builds out its omnichannel and direct-to-consumer footprint.
“Sucharita’s appointment aligns with Baby & Mom Retail’s vision of strengthening operational excellence while scaling smartly across omnichannel and D2C markets. Her experience at companies like Myntra Jabong, Amazon and BluSmart equips her with a nuanced understanding of inventory management, customer acquisition economics, and platform scalability, all crucial for a fast-growing consumer brand ecosystem like Baby & Mom Retail”, said Baby & Mom Retail founder & CEO Shish Kharesiya.
Her leadership will also drive a finance culture built on ownership and accountability, where financial decisions fuel innovation as much as they guard the bottom line.
This leadership move comes at a pivotal moment. Baby & Mom Retail has been expanding its brand portfolio with new launches like Corvell, a healthcare equipment label, and continuing growth across flagship offerings including Oyobaby, Newish, Amorite for pets, Redcop, Mattress Protector, and Gadda Co.
The numbers may stay in spreadsheets, but the impact is set to show on balance sheets—and beyond.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
