MAM
B4U Music, Tanishq launch ‘Pinjar’ contest
MUMBAI: At B4U, it pays to know your history.
B4U Music in association with Tanishq brings Pinjar contest. The winner stands to win a piece of timeless jewellery. The particiapants have to answer a simple question based on the Indian history.
Based on Amrita Pritam’s famous novel, Pinjar depicts riots, mayhem and human suffering that occurred during the 1947 partition and give a human perspective to the tragic event. The movie stars Urmila Matondkar as Puro, Manoj Bajpai as Rashid,Sanjay Suri as Ramchand, Sandali Sinha as Lajo and Priyanshu Chatterjee as Trilok who have been victims of the partition and the communal riots and at the same time have experienced love and compassion in the hearts of the people.
Protagonist Puro has been a victim of circumstances during the turbulent times of the partition of India, who wants to rewrite her destiny and survive amidst hatred. Rashid has committed an unpardonable crime and once upon a time rich Ramchand is a man of peace and love has lost his loved ones and now has to live as refugee. As for Lajo, a newly married woman, life has taken a dramatic turn. Trilok is an idealist completely against the beliefs of the society, torn between relationships between the families.
Set in the pre partition and partition era, 56 years ago when 25 lakh people were forced to leave everything behind and flee, thousands lost their lives in the ensuing violence. It is the story is people who amidst of the hatred, bloodshed and confusion, dared to forgive and even began to love the ‘enemy’
Brands
Pre-seed funding fuels nailinit, India’s new-age nail care brand
Gruhas Collective Consumer Fund backs Gen Z-focused beauty startup
MUMBAI: nailinit, a community-first nail care startup targeting Gen Z and millennials, has raised Rs 2.5 to Rs 3 crore in a pre-seed round led by Gruhas Collective Consumer Fund and Marsshot VC, alongside a clutch of consumer, technology and operator angels.
Backed by entrepreneur and investor Nikhil Kamath, Gruhas Collective Consumer Fund is betting on nailinit’s attempt to give India’s nail care aisle a long overdue makeover. The fresh capital will be used to deepen distribution across quick commerce and D2C channels, build its community engine, and accelerate product innovation in a category that is high frequency but still light on strong brands.
Founded by Tanishq Ambegaokar and Shubham Singhal, nailinit is positioning itself at the crossroads of beauty, self-expression and culture. The brand wants nails to be more than a finishing touch. It sees them as a canvas for identity, content and commerce.
“At nailinit, we are building for a generation that sees beauty as self-expression, not just routine,” said Ambegaokar. “The nail category in India has largely been underserved by strong brands. This capital allows us to invest in product depth, community and distribution in a thoughtful and long-term way.”
Singhal added that while the brand’s tone may be playful, its operating focus is sharp. “This round strengthens our supply chain, expands our digital footprint and enables disciplined execution as we scale.”
The funding round drew notable angels including Shashank Kumar of Razorpay, Arjit Johri of Marsshot VC, Yash Jain, formerly of NimbusPost, Karan Jindal of Meta, Jivraj Singh Sachar of ISV Capital, Nishank Jain of Accel, Yashvardhan Kanoi, Ashwarya Garg of HYPD, Venus Dhuria of Phot.AI and Amishi Parasrampuria of The Whole Truth.
Gruhas Collective Consumer Fund fund manager Gauri Kuchhal, believes the opportunity lies in shifting habits. “Nail care remains underpenetrated in India, with consumers relying on time-intensive salon visits. As convenience and self-expression gain ground, press-on nails can unlock more frequent and experimental usage. Nailinit is well-placed to expand beyond press-ons into adjacent categories.”
The brand is currently the only nail care player in India blending product-led retail with a dedicated kiosk at Jio World Drive in Bandra, where customers can walk in for services while discovering the range. It has also built early traction across quick commerce platforms such as Zepto and Blinkit, with a launch on Instamart in the pipeline, and is available on Amazon, strengthening its omnichannel presence.
In a space long dominated by salon chairs and scattered labels, nailinit is attempting to file, shape and polish the category into something sharper. With fresh funding in hand, the startup is setting out to prove that in beauty, small details can make a bold statement.
