Brands
B-Tex ropes in Boman Irani as brand ambassador
Mumbai: B-Tex, India’s largest manufacturer of dermatological over-the-counter (OTC) pharma products has announced its collaboration with renowned superstar Boman Irani as the brand’s new ambassador. With this association, B-Tex seeks to leverage Irani’s popularity, immense fan base, and influential voice to significantly impact the market and reinforce its position as a leading brand in the industry.
B-Tex’s extensive range of OTC pharma products, including their popular White Ointment, has been trusted by millions of consumers in India for decades. All of B-Tex’s products are specially formulated to effectively combat various skin conditions such as eczema, ringworm, scabies, itches, cold cracks, pimples, and more. B-Tex’s objective since its inception has been to provide superior-quality products to individuals in need, ensuring that their skin diseases are taken care of.
“We are elated to welcome Boman Irani as our brand ambassador,” said B-Tex CMD Ajay Patel. “His unparalleled talent, magnetic charisma, and an unwavering pursuit of excellence harmoniously resonate with our brand’s core values and mission. With his immense popularity and influential aura, we stand resolute in the belief that this synergistic partnership shall transcend boundaries, elevating our outreach and fortifying our stance in the ever-evolving market.”
“I believe that true greatness lies in the ability to inspire others. As a brand ambassador for B-Tex, I am humbled to have the opportunity to inspire individuals to embrace their uniquenessand celebrate their skin’s journey to health and vitality. Together, we intend to create a positive impact and empower people to radiate confidence from within,” stated actor Boman Irani.
B-Tex’s motto, “Your Skin Disease Is Our Concern,” remains at the heart of its operations. With the support of Boman Irani, the brand aims to continue fulfilling this commitment and ensuring that individuals across the country have access to reliable and effective dermatological solutions. This collaboration is also set to open new doors for B-Tex to untapped markets and drive the brand toward unprecedented growth and consumer engagement.
Established in 1946 in Mumbai, B-Tex has grown exponentially over the years, gaining a reputation for excellence and innovation. In line with its commitment to constant improvement, the company shifted its plant and corporate office to Navsari, Gujarat, after 23 years. The move allowed the company to harness the benefits of the state’s advanced infrastructure and facilities, further enhancing their production capabilities and enabling them to better serve their valued customers.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
