MAM
Ayush Shukla to make his debut at Cannes Red Carpet
Mumbai: At the age of 24, Ayush Shukla, the founder of the creative agency Finnet Media, will make his red carpet debut at the Festival De Cannes, making history as the youngest creator economy entrepreneur.
The pandemic gave birth to Finnet Media in 2021. The journey started with just two creators in the year 2021 to currently managing India’s finance and infotainment creators of India like Sharan Hegde, Anushka Rathod, Think School, Shreyaa Kapoor, to name a few, and have collaborated with over 1000 creators and established partnerships with more than 300 brands.
Reflecting on his upcoming appearance at Cannes Film Festival, Shukla said, “It’s truly humbling to represent the creator economy and our country on the global stage of Cannes. This journey is not just about personal achievements but about showcasing the incredible talent and potential that India holds. We at Finnet Media feel very proud and blessed that one of our talents, Sharan Hegde is honouring the stage. I never envisioned, hailing from a tier 3 city, that I would one day attend such a renowned global festival like Cannes. I am deeply honoured to play a small part in promoting our rich cinematic heritage and fostering meaningful connections with fellow creators and industry leaders.”
In addition to his entrepreneurial endeavors, Ayush is known for his efforts behind the scenes, working tirelessly to bring creators into the spotlight and amplify their voices. He also runs a podcast “Restless”, featuring insightful conversations with industry stalwarts such as Anupam Kher, Anupam Mittal, Aman Gupta, and more, further contributing to the dialogue surrounding Indian cinema and entrepreneurship.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
