Brands
Ayatiworks Technologies secures contracts with over 10 Fortune 500 companies
Mumbai: A digital marketing agency based in Chennai Ayatiworks Technologies, established in 2017, is renowned for its innovative strategies and comprehensive services. With a focus on value-driven methodologies and a team of 25 experts spanning various domains, Ayatiworks has quickly made a mark in the industry.
From crafting compelling digital footprints to pioneering influencer marketing, Ayatiworks has secured contracts with Fortune 500 companies and earned prestigious awards, including Digital Agency of the Year. Their latest innovation, Ayati Intelligence, revolutionizes e-commerce platforms and simplifies retail compliance, shaping the future of Indian retail with cutting-edge AI tools.
Indiantelevision caught up with Ayatiworks founder and CEO Upendran Nandakumar and discussed contracts with Fortune 500 companies including successful project deliveries, and prestigious awards. It emphasizes it’s unique Content as a Service (CAAS) approach and adaptability to changing trends. Success in personalized marketing campaigns is measured through metrics like engagement rates. AI’s role in revolutionizing marketing is mentioned, and Ayatiworks’ unique selling proposition lies in integrating technology with creative strategies.
On the achievements of Ayatiworks Technologies since its establishment in 2017
Since its establishment in 2017, Ayatiworks Technologies has achieved remarkable milestones in the realm of digital marketing. Notably, the company has secured contracts with over 10 Fortune 500 companies, highlighting its ability to cater to the needs of prominent global players. With a dedication to excellence, Ayatiworks has successfully delivered more than 1000 websites and over 100 e-commerce projects, showcasing its proficiency in digital development and innovation. Moreover, the agency has effectively managed marketing campaigns exceeding two core budgets, demonstrating its capability to strategize and execute impactful promotional initiatives. These accomplishments have not gone unnoticed, as Ayatiworks has been honoured with prestigious awards, including the Tamil Nadu Brand Leadership Award (2020), the Indian Achievers Award (2021), and the esteemed Digital Agency of the Year award (2022), further solidifying its position as a leader in the digital marketing landscape.
On setting Ayatiworks Technologies apart from other digital marketing agencies
Ayatiworks stands out through its unique approach to Content as a Service (CAAS), which involves not just content generation but amplification through creative minds. This approach ensures that the content is not generic but tailored specifically to what a brand or product requires, highlighting its uniqueness in the industry.
On adopting a content-as-a-service model, businesses enhance their digital marketing strategies.
The content-as-a-service model allows businesses to access impactful, tailored content on demand, enhancing brand consistency, scalability, and cost efficiency. This model enables companies to focus on core operations while leveraging expert strategies to engage and attract their target audience effectively, thus creating long-lasting intellectual property.
On specific ways, Ayatiworks stays ahead of the curve by adapting to changing digital marketing trends
Ayatiworks remains ahead by cultivating an in-house team of celebrities and influencers, adapting to the latest technologies, and learning to implement them in clients’ profiles or portfolios to see the results. This adaptation, coupled with incentivising team members to learn new things every quarter, ensures a maximum return on investment for clients.
On the Ayatiworks measuring the success of personalised marketing campaigns in terms of customer engagement
The success of personalised marketing campaigns is measured by analysing metrics such as click-through rates, conversion rates, customer feedback, and social media engagement. These indicators help evaluate the effectiveness of personalised content in driving customer engagement and conversion.
On revolutionising the field of marketing, AI offers businesses key benefits through various methods
AI is revolutionising marketing by enabling hyper-personalisation, predictive analytics, and the automation of repetitive tasks. It enhances customer experiences, optimises marketing strategies, and drives revenue growth through data-driven insights and automated processes.
On contributing to its unique selling proposition, Ayatiworks’ business model highlights specific elements.
The unique selling proposition of Ayatiworks includes “integrating digital and technology with creative minds” to amplify through individual creative strategies and digital mediums. This approach, coupled with the adaptation of the digital ecosystem and the use of the Ayati Intelligence platform, offers substantial ROI and nurtures long-term client relationships, distinguishing Ayatiworks in the digital marketing landscape.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
