MAM
Awfis expands senior team to drive growth and innovation
MUMBAI: Awfis has strengthened its senior team with key appointments across technology, managed office solutions, and design & build. These strategic hires aim to boost operational excellence and meet the rising demand for flexible workspaces in Tier one and Tier two cities.
In workplace solutions and growth, strategic advisor, Sanjay Baurai will oversee initiatives related to account management, co-working, manufacturing, government liaison, M&A integration, and overall business strategy. His extensive background in corporate real estate and large-scale operations will help Awfis navigate its next phase of expansion.
To enhance its managed office segment, national head business development and growth, Parul Seth, senior national director enterprise business, Roshan Alva, and national director sales, Rahul Kanungo join the team. Their expertise in real estate, banking, and technology will drive business expansion and reinforce Awfis’ position in the flexible workspace.
With increasing demand for premium design & build solutions from GCCs and large corporates, Awfis has added design specialists, Noelle Bianca Aguilar (Philippines) and Debora Emert (USA) to bring global insights to its projects. Additionally, director business development, Kamal Pandey joins with over a decade of experience, ensuring innovative and sustainable workspace solutions.
On the technology front, chief product & technology officer, Rohit Manghnani will lead Awfis’ digital transformation, focusing on enhancing system capabilities, driving scalability, and improving user experiences.
Awfis Space Solutions Ltd chairman & managing director Amit Ramani stated, “The expansion of our design & build, managed office, and technology teams is a pivotal step in our growth journey. With their expertise, we are poised to create workspaces that drive productivity, innovation, and business success.”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
