MAM
Avvatar sports nutrition urges people to take up a habit instead of a resolution in their new-year digital campaign #aadatbanalo
MUMBAI: New year approaches and everyone starts making resolutions. And not surprisingly, most of those resolutions are about getting fit, losing weight and getting in shape. But almost always those resolutions don’t go beyond the first week of the new year. Why? Because it’s a resolution and not a habit. Smaller steps go a long way unlike sudden, major ones. From all that leftover holiday food and drinks to no sugars and no chips, how can you ever prepare yourself? Hence Aadat Bana Lo.
It is said that it takes 21 days to form a habit (aadat) and for your aadat to become your lifestyle. So that morning walks you’ve been planning for ages? It starts now, with taking small steps towards achieving your body goals by taking up a habit. #AadatBanaLo campaign aims at reaching out to those with a goal – healthy habits for a healthy lifestyle. From normal walks to cardio and crunches & burpees, the campaign asks you to take up the 21-day challenge and transform yourself into a better version of you, using the basic workout session plans available on the website. The campaign starts with simply, signing up on the website #AadatBanalo and documenting your journey by sharing photos/videos of the challenge every day for 21 days on social media platforms, tagging official handles of Avvatar Sports Nutrition with the hashtag “AadatBanaLo”.
To keep the participants motivated to do workout every week, exciting prizes are being shared with the winners as gratification, in their journey towards an unbreakable Aadat. Upon entire completion of the challenge, winners will receive the ultimate: a yearlong all-paid gym membership, tonnes of free merchandise. Due to tremendous response for the challenge the registrations have been closed and now everyone can take up the challenge and win the “Best post” along with people who are consistently posting everyday – gratifications on a random basis.
The campaign is an initiative by Avvatar Sports Nutrition from the house of Parag Milk Foods Ltd. which is motivating people towards their personal fitness goals. The campaign is live on their digital platforms like Youtube, Facebook and Instagram and has been receiving everyday increasing impressions. The campaign has reached about 37,15,010 plus views and has been a part of, Unmetric list of campaigns uploaded from 1-10 January 2019, Unmetric is a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos by views on YouTube.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
