Brands
Avvatar launches personalised performance whey to address protein deficiency
Mumbai: Avvatar proudly launches its latest product, Avvatar 100 per cent performance whey protein, designed to meet the protein needs of not just fitness enthusiasts, but every individual. With 80 per cent of the Indian population suffering from protein deficiency, Avvatar aims to close this nutritional gap with its pure, milk-based whey protein, offering a convenient way to boost daily protein intake.
Research shows that many Indians struggle to meet their daily protein requirements, with regular food intake falling short. Avvatar performance whey addresses this issue by providing a high-quality protein supplement suitable for all, regardless of age, gender, or fitness level. Whether for an active lifestyle, post-workout recovery, or general wellness, Avvatar Performance Whey ensures that everyone can meet their protein needs.
To enhance the launch, Avvatar introduces personalised protein jars for consumers. Through a simple process, customers can visit the Avvatar website, place their order, and receive a jar personalised with their name. This one-day-only personalisation option makes protein supplementation both engaging and fun.
Avvatar has partnered with over 100 influencers, who will promote the product through social media campaigns, sharing their experiences and highlighting the importance of daily protein intake. This initiative underscores Avvatar’s commitment to making high-quality protein accessible to everyone.
Parag Milk Foods executive director Akshali Shah commented, “With the launch of Avvatar 100 per cent Performance Whey, we are expanding our product line to meet the diverse needs of consumers. This new offering provides both premium nutrition and a personalized experience. Whether you’re a fitness enthusiast or simply looking to add more protein to your diet, this product delivers on quality and convenience.”
The pre-order link for personalised packs goes live on the Avvatar website at 12:00 am on Saturday, available for 24 hours only. Regular packs continue to be available on e-commerce platforms like Amazon, Flipkart, and the Avvatar website. The product is priced at Rs 2,099 for the one kg pack and Rs 3,899 for the two kg pack.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
