Ad Campaigns
AVON ties-up with Ace Fashion Designer, Colleges and Malls for ‘Take A #BreastBreak’ campaign
MUMBAI – AVON, the global beauty brand that has always stood for women continues its crusade to prevent and fight Breast Cancer with its campaign Take a #BreastBreak. AVON kick started the campaign in October by collaborating with India Runway Week to host an exclusive fashion show with designer Anupama Dayal with theme ‘Pink’ and a panel discussion with doctors and breast cancer survivors who spoke about the importance of conducting self-examinations, prevalence of breast cancer in India and the importance of early diagnosis.
In continuation to the campaign, AVON tied up with colleges like Daulat Ram (Delhi University), and Vidya University (Meerut) where AVON representatives, along with an oncologist, spoke about the myths and facts on Breast Cancer. The brand also tied up with DLF Mall of India, DLF Promenade and DLF Cyberhub to bring about greater awareness. #BreastBreak pledge booths were set up where AVON representatives urged people to take a pledge to go for self-examination and take one of their loved ones for a breast check-up. The outer mall lightings were turned pink for the campaign and flash mobs were enacted to further reinforce the message.
“Statistics show that in India out of every 2 women newly diagnosed with breast cancer, one dies 1. We have been running the breast cancer awareness drive for three consecutive years now and our intention has not only been raising awareness but also equipping women with the knowledge of self-breast examination. All our endeavors with our current campaign are directed towards educating people about breast cancer and how dangerous it can be if not detected early,” said AVON India Marketing Director Swati Jain.
According to an AVON survey conducted in 2017, women often spend little time on their own preventative health, while traditional gender norms expect them to care of and prioritize the needs of family members, often, at the expense of their own health. Hence, AVON has launched the campaign and has activated its 5 million rep, equipping them with information and advice to ensure that they encourage women around the world to take a ‘Breast Break’.
The Avon Breast Cancer Crusade, which launched in 1992, has placed Avon and the Avon Foundation at the forefront of the fight against breast cancer. The second edition of AVON’s Pay Attention campaign, last year, travelled across 10 Indian cities teaching women to act well in time reaching millions of people.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
