Ad Campaigns
Avon India celebrates women’s empowerment with the “I Am Shakti” campaign
Mumbai: As Durga Puja transitions into Diwali, Avon India unveils its “I Am Shakti” campaign—a tribute to the women who embody the divine strength of goddesses Durga and Lakshmi. This campaign celebrates the resilience, leadership, and determination of Avon representatives who, like these deities, possess qualities of strength and prosperity.
Through “I Am Shakti,” Avon highlights the inspiring stories of women who have not only supported the brand but also transformed their own lives and communities. These women reflect the power of Durga’s courage and Lakshmi’s abundance, showcasing the impact of their journeys on others.
Avon India GM marketing Snigdha Suman shared, “Every woman has the power to transform her life and those around her. This campaign celebrates women who inspire change and encourage others to embrace their strength. These women are not just Avon representatives; they are storytellers of their remarkable journeys. Just as Durga stands for strength and protection, and Lakshmi for prosperity, these women embody these qualities every day.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
