MAM
Aviva Life Insurance to launch new TVC on 26 September
MUMBAI: Playing on the thought ‘education is insurance‘, Aviva Life Insurance is launching a ne ad campaign targeting the child plans space, come 26 September. Conceptualised by BBDO, and directed by Sujit Sircar of Rising Sun Productions, the TVC features brand ambassador Sachin Tendulkar and seeks to promote Child Plans offered by Aviva in India. Said BBDO India chairman and chief creative officer Josy Paul, “Sachin Tendulkar is the face of Aviva Life Insurance. In the film, there‘s a beautiful moment when Sachin says – ‘mein bhi ek pita hoon, aur mein yeh samajhta hoon‘. I think this candid confession captures the essence of our idea. When it comes to the education for our children, even the world‘s greatest cricketer becomes just another concerned parent. Just watch how naturally Sachin Tendulkar sends the child off to school.”
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
