Brands
Aviva introduces SME assist tool
MUMBAI: Aviva Life Insurance announced the launch of Aviva SME Assist, a first-of-its-kind digital tool for business owners. Further strengthening the company’s digital portfolio, Aviva aims to educate business owners about the importance of good financial planning to secure not just their business, but also their family.
Aviva SME Assist involves a simple three-step process that provides business owners with a comprehensive online report within 10 minutes that showcases their risk profile, evaluates their financial needs while also providing recommendations on the best-suited solutions for their financial requirement depending on their current financial planning.
Commenting on the launch customer, marketing, digital & IT officer Anjali Malhotra said, “The MSMEs sector contributes as much as 40 per cent to Gross Domestic Product (GDP) of India. The lower penetration of insurance in the sector creates the need to offer a customized and transparent solution to cater to the needs of the SMEs. Business Owners wear 3 different hats: apart from being the Owner of the business, they are an Employer and also Head of the family. Each of these roles require specialized solutions to help them protect their business as well as ensure a secured future for their family. We are delighted to launch Aviva SME Assist, a customised tool that helps them assess the financial planning gaps in just a few minutes”.
Because a business owner has primarily three roles to play as an individual, they need different insurance solutions for different financial needs, which can include business expansion and protection, employee retention through gratuity and other solutions, keyman cover, and loan protection. Additionally, these individuals also need a solution to secure their child, health, and prepare a savings plans for their family, including those covered under MWPA Act.
With this digital business tool, Aviva provides a one-stop solution to the Next Gen Business Owners. It performs a complete need assessment of the modern business owner through 3 simple steps, and gives them an instant customised Financial Needs Report that is emailed directly to them. It helps business owners understand their financial gaps, thus equipping them with the much needed information to help them secure their key assets. The specially curated tool helps them access to tailor-made solutions and propositions to meet their unique and diverse needs with regard to their vulnerability to different risk aspects.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
