MAM
Aviva India partners with Creativeland Asia for brand strategy
Mumbai: Aviva Life Insurance, India’s most trusted private insurance company, has signed up Creativeland Asia as its integrated creative agency. The mandate for Creativeland Asia’s NCR office will include brand strategy, creative and digital communication. Creativeland Asia got on board following a multi-agency pitch.
Aviva Life Insurance chief customer, marketing, digital and IT officer, Anjali Malhotra said, “We are pleased to appoint Creativeland Asia as our creative partners. As we embark upon a new journey with a refreshed brand purpose, Creativeland will help us translate this into multichannel communication that will help us achieve business and brand goals that we have set for ourselves. Their experience and capabilities to execute large ticket integrated campaigns should go a long way in helping us strengthen the brand trust that we have always enjoyed.”
Commenting on the development, Creativeland founder and creative chairman Sajan Raj Kurup said, “Creativeland is delighted to partner Aviva India, one of the most trusted and customer centric private insurance companies in the country. What excites me are the possibilities an integrated relationship in a growing category like this brings with it. We look forward to working in tandem with the team at Aviva in solving business problems with creativity.”
Creativeland Asia has an integrated philosophy of creativity across its services. The company is a conglomerate of firms that offers creative marketing and communications solutions through various divisions like Creativeland Pictures, Creativeland Digital Technologies and Ventureland Asia.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
