Brands
Avinash Sable inks pact with Fast&Up as brand athlete
Mumbai: Avinash Sable announced that he has signed a deal with Fast&Up as its brand athlete. After his historic silver medal win in the 3000m steeplechase at the 2022 Commonwealth Games, Sable was presented with the Arjuna Award in November. The 28-year-old holds the national record time of 8:11:20 and is keen to keep pushing with Fast&Up by his side.
Speaking on the association, Sable said, “I have been using Fast&Up products to support my on-field performances since my early days. The nutrition products are certified and tested, so athletes can trust them. I have tried it personally, and it gives me what I need to be at my best during competitions. Being an athlete myself, I am always on the move and constantly striving to improve my fitness and stamina. These products champion high-quality, performance-oriented nutrition.”
The JSW Sports athlete, who trains at the state-of-the-art high-performance facilities of the Inspire Institute of Sport in Vijayanagara, said the collaboration was one that he believed would pave the way for future success and also be beneficial to him in keeping fit ahead of competitions.
“I have been mindful of who I associate with, as my principles have always been to use the product and the brand that I truly believe in. Fast&Up ticks every requirement on the list for me, and I believe the potential for growth and range of products that Fast&Up has will make the brand the supreme choice for many sports persons across India and the world in the coming years,” he added.
Fast&Up CEO Vijayaraghavan Venugopal commented, “We are happy to have Sable as our brand athlete. It is our pleasure to support the athletes and inspire our community, which continues to grow. We are invigorated by the commitment he has brought to the project and are working closely with him to further develop and expand our range of sports nutrition products for high-performing athletes.”
With the core aim to fuel the sport of an Indian athlete, Fast&Up is synonymous with running, cricket, kabaddi, badminton, and football and is in partnership with over 100 professional Indian athletes and active association partnership with Tata Mumbai Marathon, Airtel Hyderabad Marathon Expo, Skechers Performance Chennai Marathon, Airtel Delhi Half Marathon, TCS World 10K, Goa River Marathon, etc. It is the only brand to have informed choice and informed-sport certification across its flagship products, available across 40,000+ pin codes throughout India via its retail and omnichannel strategies.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
