MAM
Avinash Pandey re-elected president of India chapter of IAA
Mumbai: At its Annual General Meeting held on 27 September 2023, the following members were unanimously elected:
Avinash Pandey (CEO, ABP Network) – President
Abhishek Karnani (President, Free Press Journal Group)- Vice President
Nandini Dias (Independent Advisor)- Hon. Secretary
Jaideep Gandhi (Founder, Another Idea) – Hon. Treasurer
The following five members were elected as voting members:
Srinivasan K Swamy (Chairman & Managing Director, R K Swamy Ltd),
M.V. Shreyams Kumar (Managing Director, Mathrubhumi Printing & Publishing Co Ltd)
Prasanth Kumar (CEO-South Asia, GroupM)
Anant Goenka (Executive Director, The Indian Express Pvt Ltd)
Janak Sarda (Director, Blue Logic Systems)
Cosmos-Maya CEO Megha Tata will continue as an ex-officio office bearer as Immediate past president.
Apart from this, five more members will be co-opted in the upcoming ManCom meeting along with other special invited members.
Adds Pandey, “The India Chapter of the IAA is arguably the most active industry Association of its kind in the country. Its initiatives cover a wide spectrum of areas including saluting excellence in Marketing, Creativity and communicating Sustainability. In the year gone by, we also started Tech Pulse to cater to the growing digital market. The IAA has always maintained that what is good, is good for business and in that spirit it has converted its Voice of Change initiative into a nation-wide movement aimed at breaking the gender bias in advertising and the entertainment industry.
In the year ahead we will also be spear-heading two initiatives where we walk the talk that Communication is a Force for Good, and will also once again lead a group of CEO’s to the USA to study the latest developments in communication.
I look forward to a very meaningful term ahead.”
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
